Because, bidding is not only the factor to block the first position in Ad Ranking. Mainly three factors need to be optimized in order to get the chance to show up of Ad rank 1st, Landing Page Relevancy, Ad Quality Score and Bidding.
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To achieve the first position in Ad Ranking, optimize Landing Page Relevancy, Ad Quality Score, and Bidding.
Optimize landing page content to match ad copy and keywords
Improve ad quality by increasing ...read more
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