Kagome operates in a competitive FMCG market with both global and local players. How would you structure our sales strategy to not only defend our current market share but also drive aggressive growth in the next 3 years?

Question

Accepted Answer

Develop a robust sales strategy focusing on market defense and aggressive growth through innovation, partnerships, and customer engagement.

Conduct a thorough market analysis to identify key competitors and market trends, ensuring Kagome stays ahead of the curve.
Enhance product innovation by introducing new flavors or health-focused products, similar to how brands like Coca-Cola diversify their offerings.
Strengthen relationships with key retailers and distributors to improve shelf space and visibility, akin to Unilever's strategic partnerships.
Implement targeted marketing campaigns that resonate with local consumers, leveraging social media and influencer partnerships to boost brand awareness.
Invest in data analytics to better understand consumer behavior and preferences, allowing for more personalized marketing and sales approaches.

Asked in Kagome Foods India

Kagome operates in a competitive FMCG market with both global and local players. How would you structure our sales strategy to not only defend our current market share but also drive aggressive growth in the next 3 years?

Interview Questions Asked to National Sales Manager at Other Companies