What factors contribute to Manappuram Finance's Assets Under Management (AUM) being lower than that of Muthoot Finance, despite their similarities?

Question

Accepted Answer

Manappuram Finance's AUM is lower than Muthoot Finance due to various operational and market factors.

Market Positioning: Muthoot has a stronger brand presence and recognition in the gold loan sector.
Product Diversification: Muthoot offers a wider range of financial products, attracting more customers.
Geographic Reach: Muthoot has a larger network of branches, providing better accessibility to customers.
Customer Base: Muthoot has a more extensive customer base, leading to higher loan disbursements.
Marketing Strategies: Muthoot invests more in marketing and promotional activities, enhancing visibility.

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