What is the difference between a journey and automation in Salesforce Marketing Cloud?

Question

Accepted Answer

Journey is a series of touchpoints with a customer, while automation is the process of automating marketing tasks.

Journey is a customer's path to purchase, while automation is the process of automating marketing tasks.
Journey involves creating personalized experiences for customers, while automation involves streamlining marketing processes.
Journey can be visualized using journey builder in Salesforce Marketing Cloud, while automation can be achieved using automation studio.
Journey can be used to nurture leads and build customer loyalty, while automation can be used to send targeted emails and messages.
Journey can be triggered by customer actions, while automation can be triggered by specific events or dates.

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