What is your understanding of Digital Marketing?

Question

Accepted Answer

Digital marketing encompasses online strategies to promote products/services, leveraging various digital channels for engagement and conversion.

Search Engine Optimization (SEO): Enhancing website visibility on search engines. Example: Using keywords to rank higher on Google.
Content Marketing: Creating valuable content to attract and engage audiences. Example: Blogs, videos, and infographics.
Social Media Marketing: Utilizing platforms like Facebook and Instagram to connect with customers. Example: Running targeted ad campaigns.
Email Marketing: Sending personalized emails to nurture leads and retain customers. Example: Newsletters and promotional offers.
Pay-Per-Click (PPC) Advertising: Paying for ads on search engines or social media to drive traffic. Example: Google Ads campaigns.

Top Digital Marketing Executive Interview Questions Asked at Fortune Business Insights