Premium Employer

Aditya Birla Fashion and Retail

Q: When was Aditya Birla Fashion and Retail founded?

Aditya Birla Fashion and Retail was founded in 1988. The company has been operating for 37 years primarily in the Fashion & Textile sector.

Q: Where is the Aditya Birla Fashion and Retail headquarters located?

Aditya Birla Fashion and Retail is headquartered in Mumbai, Maharashtra and has an office in Mumbai.

Q: How many employees does Aditya Birla Fashion and Retail have in India?

Aditya Birla Fashion and Retail currently has more than 26,000+ employees in India. Merchandising, Retail & eCommerce department appears to have the highest employee count in Aditya Birla Fashion and Retail based on the number of reviews submitted on AmbitionBox.

Q: Does Aditya Birla Fashion and Retail have good work-life balance?

Aditya Birla Fashion and Retail has a Work-Life Balance Rating of 3.9 out of 5 based on 4,000+ employee reviews on AmbitionBox. 79% employees rated Aditya Birla Fashion and Retail 4 or above, while 21% employees rated it 3 or below on work-life balance. This indicates that the majority of employees feel a generally balanced work-life experience, with some opportunities for improvement based on the feedback. We encourage you to read Aditya Birla Fashion and Retail work-life balance reviews for more details.

Q: Is Aditya Birla Fashion and Retail good for career growth?

Career growth at Aditya Birla Fashion and Retail is rated fairly well, with a promotions and appraisal rating of 3.5. 79% employees rated Aditya Birla Fashion and Retail 4 or above, while 21% employees rated it 3 or below on promotions / appraisal. Though the sentiment is mixed for career growth, majority employees have rated it positively. We recommend reading Aditya Birla Fashion and Retail promotions / appraisals reviews for more detailed insights.

Q: What are the pros and cons of working in Aditya Birla Fashion and Retail?

Working at Aditya Birla Fashion and Retail comes with several advantages and disadvantages. It is highly rated for job security, skill development and company culture. However, it is poorly rated for promotions / appraisal, based on 4,000+ employee reviews on AmbitionBox.

4.1

based on 4.1k Reviews

Company Overview

Associated Companies

Company Locations

About Aditya Birla Fashion and Retail

"India’s first billion-dollar pure-play fashion powerhouse"

14,000+

Employees

Mumbai

Headquarters

1997

Founded

Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group, comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL), in May 2015. Post- consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd. ABFRL is a part of the Aditya Birla Group, a global conglomerate in the Fortune 500. Anchored by an extraordinary force of over 187,000+ employees of 100 nationalities, the Group is built on a solid foundation of stakeholder value creation. Today, over 50% of Group revenues flow from overseas operations in 41 countries in North and South America, Africa, Asia, and Europe.

Aditya Birla Fashion and Retail Reviews

Rating 4.1

Overall rating based on 4.1k reviews on

AmbitionBox

Featured

Area Sales Manager in New Delhi

Sales & Business Development

5.0

• updated on 17 Oct 2024

Likes:

Culture - This is something ABFRL stands on top. Taking care of employee well being and listening his/her suggestions. Rewards and Recognition on time without delay. Promotion process and Traning programs specially.

Dislikes:

None

Featured

Assistant Manager in Ludhiana, Punjab

Healthcare & Life Sciences

5.0

• updated on 23 Sep 2024

Likes:

Working culture was very good and Upper management and Sr. managers were very supportive. Learning culture was excellent.

Dislikes:

Nothing

Featured

Design Manager in Mumbai

UX, Design & Architecture

5.0

• updated on 04 Mar 2025

Likes:

It has flexible work culture

Dislikes:

Not as such

View all 4.1k reviews

Aditya Birla Fashion and Retail Achievements on AmbitionBox

Aditya Birla Fashion and Retail Job Openings

WH Manager

Rajnandgaon

3 - 6 Yrs

Not Disclosed

Associate: HKT Bangalore

Bangalore / Bengaluru

0 - 3 Yrs

Not Disclosed

Associate: TC

Kolkata

0 - 3 Yrs

Not Disclosed

Department Manager

Gurgaon / Gurugram

2 - 4 Yrs

Not Disclosed

Aditya Birla Fashion & Retail - Lead - Merger & Aquisition (6-8 yrs)

6 - 8 Yrs

Not Disclosed

Aditya Birla Fashion and Retail Limited - Assistant Manager/Manager - Training (5-6 yrs)

5 - 6 Yrs

Not Disclosed

View all 84 jobs

Aditya Birla Fashion and Retail Brands and Subsidiaries

Brands

Subsidiaries

Louis Philippe

4.3

• 288 reviews

Reviews

Salaries

Interviews

Peter England

4.0

• 279 reviews

Reviews

Salaries

Interviews

Forever 21

3.8

• 116 reviews

Aditya Birla Fashion and Retail Salaries

3.8

rated by 4.1k employees for salaries

Store Manager

(673 salaries)

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₹3.7 L/yr - ₹9 L/yr

Assistant Store Manager

(365 salaries)

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₹2.4 L/yr - ₹6.5 L/yr

Area Business Manager

(235 salaries)

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₹12 L/yr - ₹21.8 L/yr

Department Manager

(223 salaries)

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₹2.7 L/yr - ₹6.2 L/yr

Sales Executive

(203 salaries)

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₹1.5 L/yr - ₹5 L/yr

Retail Store Manager

(194 salaries)

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₹4 L/yr - ₹9.2 L/yr

Fashion Assistant

(142 salaries)

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₹1 L/yr - ₹2.9 L/yr

Deputy Manager

(138 salaries)

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₹9 L/yr - ₹16 L/yr

Head Cashier

(101 salaries)

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₹1.8 L/yr - ₹5 L/yr

Area Sales Manager

(101 salaries)

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₹9.8 L/yr - ₹17.8 L/yr

View all salaries

Aditya Birla Fashion and Retail Interview Questions

A Store Manager was asked 2mo agoQ. How would you increase sales if the store is experiencing a declin...read more

Read all Store Manager questions

A Department Manager was asked 2mo agoQ. What is good marketing sales?

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Get interview-ready with top interview questions

An Assistant Store Manager was asked 2mo agoQ. What are the Key Performance Indicators (KPIs) and Key Result Area...read more

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A Store Incharge Manager was asked 1mo agoQ. What are your career goals?

Read all Store Incharge Manager questions

A Sales Executive was asked Q. How do you sell our product with a low margin through a distributo...read more

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Our Vision

To passionately satisfy Indian consumer needs in fashion, style, and value across wearing occasions in apparel and accessories through solid brands and a high-quality consumer experience, with the ultimate purpose of delivering superior value to all our stakeholders.

Awards & Recognition

• ABFRL's 3D Coffee Table Book, ‘Fashionabling Earth: A Decade of Sustainability' won Gold at the 14th PRCI Excellence Awards, 2024. • ABFRL's Internal Newsletter 'InTouch' won Gold at the 14th PRCI Excellence Awards, 2024. • ABFRL's Internal Newsletter 'InTouch' won Third Prize at the PRSI National Awards, 2024. • ABFRL's 3D Coffee Table Book, ‘Fashionabling Earth: A Decade of Sustainability' won Gold at the FE Brandwagon's Ace Awards 2024. • ABFRL's Internal Newsletter 'InTouch' won silver at Agency Reporter's PR & Communications Excellence Awards 2024. • Jaypore's 'Reclaim Your Roots' Campaign won bronze at Agency Reporter's PR & Communications Excellence Awards 2024. • Aditya Birla Fashion and Retail Limited (ABFRL) won the SAP ACE Award 2024 in the "Game Changer" category for the successful implementation of the S4 FVB project at MFL. • ABFRL was recognized as a leading sustainable company at the 4th Edition of "India's Most Sustainable Companies" for its significant strides in environmental and social impact. • Tasva wins Silver at ET Kaleido Awards 2024 for their campaign "Tasva Toh Banta Hai" in the Fashion, Beauty and Lifestyle category. • Jaypore wins Bronze at the ET Kaleido Awards 2024 for their campaign "Reclaim your Roots" in the Fashion, Beauty and Lifestyle category. • Aditya Birla Fashion and Retail Limited (ABFRL) won Silver at the ASSOCHAM Awards 2024 in the Best Public Relations category for Jaypore's "Reclaim Your Roots" campaign.

Our Leadership Team

Ashish Dikshit

Managing Director

Sangeeta Tanwani

Whole-time Director, CEO, Pantaloons

Sooraj Bhat

CEO, Ethnic Business

Sathyajit Radhakrishnan

CEO, International Brands

Prashanth Aluru

CEO and Co-Founder, TMRW

Our Culture

The Biggest Brands and Best People' is the ideology that steers ABFRL. As a well-known brand and business, we believe we are what we are because of our people. Our unique employee value proposition, 'A World of Opportunities,' reflects this attitude and attracts the best professionals across the industry.

Why Join Us?

Equal Opportunity Employer

ABFRL is a conscious equal opportunity employer and is proud of employing people of diverse race, gender, ethnicity, personality, age, education and economic backgrounds. ABFRL works towards making the workplace a relaxed atmosphere where employees create teams and bond together.

Employee Testimonials

ABFRL Brands Celebrate Women’s Day 2025!

At ABFRL, we believe in recognising and uplifting the women who shape our workplaces and communities with resilience, talent, and ambition. This International Women’s Day, our brands - Madura Fashion And Lifestyle (Louis Philippe, Van Heusen , Allen Solly, Peter England, Reebok, Forever 21, Simon Carter Ltd, Van Heusen Innerwear, and American Eagle), Pantaloons, Style Up, Shantnu & Nikhil, House of Masaba, Tasva | Aditya Birla Fashion and Retail Ltd x Tarun Tahiliani, Jaypore | ABFRL, and TCNS Clothing Company Ltd - came together to celebrate the power of women through a series of inspiring and engaging initiatives.

CSR Mission

“Weaving benefits for our future” To make a meaningful impact on the lives of individuals in communities around us by developing model villages through our focus on Education, Health & Sanitation, Water & Watershed, Digitalization and Skill Development. To facilitate a culture of caring in the organization through employee volunteering.

Our Values

Seamlessness
Passion
Speed
Commitment
Integrity

MR. KUMAR MANGALAM BIRLA Chairman, Aditya Birla Group Aditya Birla Fashion and Retail

Message by our Leader

We align with the Aditya Birla Group's vision to become the leading Indian conglomerate for sustainable business practices across global operations.

- MR. KUMAR MANGALAM BIRLA

Chairman, Aditya Birla Group

Restoring Ecosystems - Journey with ReEarth

ABFRL embarked on its sustainability journey ‘ReEarth – For Our Tomorrow’ in the financial year 2012-2013 with focus on operations, seeking to restore the balance between natural and business ecosystems.

It witnessed significant achievements across the defined Mission 2020 targets and the financial year 2020-2021 marks a successful transition to Sustainability 2.0 from ‘Process-led to Product-led’, with a focus on product design and development, customer centricity and supply chain.

The five-year roadmap (2021 – 2025), aims to achieve ambitious sustainability targets and business goals while balancing risks and opportunities for all relevant ESG initiatives. This transition shall embed sustainability across the whole spectrum of design development, supply chain and consumer end of use for product life cycle.

Our Blogs

From Inbox to Inner Calm: Simple Desk Yoga for Beginners

Sitting at a desk for hours on end is part of most modern workdays – but it can leave your body stiff, your mind foggy, and your energy drained. Luckily, yoga isn’t just for the studio or home; it’s a powerful tool you can bring right to your workspace to feel refreshed, focused, and energized.

Not Just Nostalgia: Why the Disney x Pantaloons Collection is the Coolest Collab of 2025

Move over minimalist chic – 2025 is all about bold nostalgia with a modern twist. And leading the charge is the fashion collab we didn’t know we needed but absolutely adore: Disney x Pantaloons. Launched in May 2025, this limited-edition collaboration celebrates the beloved Mickey & Friends crew in a collection that feels just as fresh as it does familiar.

The Green Closet: 5 Ways to Shop (and Dress) More Sustainably

India generates over 1 million tonnes of textile waste every year – that’s enough fabric to wrap around the entire Earth nearly five times. What if your wardrobe could help fight climate change? What if every shirt, shoe, and jacket you owned had a story worth telling – one of ethical choices and environmental care? The shift toward sustainable fashion isn’t just a trend; it’s a movement. And it starts with you.