OnActive focuses on building and managing a portfolio of partners, acquiring new clients, and growing existing relationships. The company emphasizes understanding the industry and market dynamics to meet business objectives and support clients effectively. It aims to ensure partner satisfaction through professional communication and issue resolution. The company also engages in generating new business leads, negotiating sales deals, and maintaining strong client relationships. OnActive is involved in various roles, including customer support, video editing, and student advising, showcasing its diverse service offerings and commitment to enhancing customer experiences.