
United Spirits

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5% above

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Company culture, Salary, Work-life balance

Critically rated for
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About United Spirits

We are among the country’s leading beverage alcohol companies with an outstanding portfolio of premium brands. We are a high performing business that is sensitive to consumer, community, and societal needs. We are proud of being a responsible producer and marketer of beverage alcohol, and we champion responsible consumption as part of a balanced lifestyle.
A subsidiary of global leader, Diageo, our world class portfolio includes premium brands such as Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Singleton, Royal Challenge, McDowell’s No 1, Smirnoff, Ketel One, Tanqueray and Captain Morgan.
Our strength lies in our scale, the geographical diversity of our business and our desire to continuously improve our performance. We have 36 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. And our dedicated team of talented people are passionate about providing the best possible experience from every single one of our products.
Incorporated in India as United Spirits Limited (USL), Diageo India is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).

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Compare United Spirits with Similar Companies
![]() | ![]() Change Company | ![]() Change Company | ![]() Change Company | |
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Overall Rating | 4.1/5 based on 542 reviews | 4.0/5 based on 2.2k reviews | 4.0/5 based on 4k reviews | 4.1/5 based on 3k reviews |
Highly Rated for | Skill development Work-life balance Salary | Job security Work-life balance Salary | Job security Skill development Salary | Skill development Salary Job security |
Critically Rated for | Promotions | ![]() No critically rated category | ![]() No critically rated category | ![]() No critically rated category |
Primary Work Policy | Work from office 59% employees reported | Work from office 68% employees reported | Work from office 72% employees reported | Work from office 69% employees reported |
Rating by Women Employees | 4.2 Good rated by 51 women | 3.6 Good rated by 27 women | 3.7 Good rated by 191 women | 3.6 Good rated by 337 women |
Rating by Men Employees | 4.1 Good rated by 461 men | 4.0 Good rated by 2k men | 4.0 Good rated by 3.6k men | 4.2 Good rated by 2.5k men |
Job security | 3.5 Good | 3.9 Good | 3.9 Good | 3.9 Good |
United Spirits Salaries
Sales Executive

Territory Sales Executive

Senior Executive Commercial

Senior Quality Executive

Senior Sales Executive

Senior Sales Manager

Senior Manufacturing Executive

MIS Executive

Senior Territory Sales Executive

Senior HR Executive

United Spirits Interview Questions
United Spirits Jobs
United Spirits News
India Might Finally Be Swapping Its Desi Daru For Premium Whisky
- India's liquor industry is shifting from mass-market bottles to premium labels, favoring quality over quantity.
- Premium whisky now constitutes 39% of the volumes for top brands, with the regular segment shrinking by 5% annually over five years.
- ICICI Securities noted that leading players are focusing on premiumization for higher margins, with a 'buy' rating on Radico Khaitan and Allied Blenders.
- The trend towards premiumization is driven by the evolving Indian consumer, profitability concerns, and market challenges like high taxes and raw material inflation.
- From 2019 to 2024, the regular segment declined by 5% annually, while mid and upper prestige categories grew at rates of 11% and 6%, respectively.
- The P&A segment witnessed a 6% year-on-year growth in 2024, with mid and upper prestige tiers driving demand and increasing market share for top players.
- Notable performers in the premium segment include Iconiq White and Radico Khaitan’s After Dark whisky, with significant volume increases in 2024.
- Conversely, mass-market brands like Imperial Blue, Officer’s Choice, 8PM, and 8PM Premium Black experienced volume declines, prompting strategic exits by companies like Pernod Ricard.
- Pernod Ricard is looking to divest from Imperial Blue to focus on higher-margin brands, while United Spirits is refreshing its lineup with strong growth in brands like Royal Challenge, Signature, and Black Dog.
- While low-priced liquor still has a presence in India, the trend is clearly moving towards premiumization.

Scotch, stocks and a ₹17,000-crore surprise: Why United Spirits could do well in the medium term
- United Spirits (USL) shows potential for medium-term growth, with a projected 15% annual increase in EPS over FY26 and FY27, resulting in a lower forward P/E ratio of 51x.
- USL benefits from premium product momentum, earnings growth, potential FTA gains, and improved capital metrics, making it an attractive investment as India's liquor industry expands.
- Speculation on a stake sale in RCB IPL franchise owned by USL, valued at ₹17,000 crore, could unlock additional value.
- USL leads both Scotch and Indian Made Foreign Liquor markets with iconic brands like Johnnie Walker and Black Dog catering to various price points.
- The company has transformed by reducing debt, focusing on premiumization, and enhancing operational efficiencies under Diageo's guidance.
- USL's strong premium portfolio allows pricing flexibility and margin improvement, supported by a robust distribution network and modern manufacturing facilities.
- Five key reasons to be positive on USL include a multi-year earnings upcycle, premium portfolio expansion, potential FTA benefits, improved capital discipline, and market opportunities in key states.
- Despite trading at a rich multiple, the justified forward P/E of 51x reflects growth prospects, margin expansion, and USL's market dominance within the Indian spirits sector.
- Investors need to consider regulatory risks, raw material volatility, and market dynamics impacting USL's performance in the evolving consumer environment.

United Spirits Faces Buzzkill As Brokerages Mark Maharashtra Excise Duty Hike Headwind
- Maharashtra has increased excise duties on liquor, impacting United Spirits, India's largest liquor company.
- The excise duty hike introduces a 50% increase, aiming to generate additional revenue.
- Macquarie and Goldman Sachs see this move as a near-term challenge for United Spirits, which derives 15% of its revenue from Maharashtra.
- Macquarie rates the stock 'underperform' with concerns about potential volume contraction due to price elasticity.
- Goldman Sachs maintains a 'buy' rating with a price target reflecting a 5% upside despite predicting a 20–30% surge in consumer prices.
- The new duty could lead to over 15% retail price hike and impact sales, particularly affecting lower-end portfolio brands.
- Past instances in Karnataka show that tax hikes could be reversed if collections fall, indicating a potential silver lining.
- In 2019, a similar hike in Maharashtra led United Spirits to raise prices by 15%, affecting margins but not growth significantly due to product mix management.
- Brokerages are awaiting detailed information on how the tax hike will apply across different brand categories, especially as 30% of USL's revenue comes from scotch products.

United Spirits Share Price Slumps As Maharashtra Hikes Excise Duty On Hard Liquor
- United Spirits share price slumps by 6.19% as Maharashtra hikes excise duty on hard liquor.
- Other alcohol companies like UBL and Radico Khaitan also experience share price pressure.
- Sula Vineyards and GM Breweries rally as Maharashtra exempts beer and wine from excise duty hike.
- Maharashtra government's excise duty hike aims to boost revenue for the Excise Department by approximately Rs 14,000 crore.

United Spirits Denies Reports On Potential Stake Sale Of RCB
- United Spirits denies reports on potential stake sale of RCB, calling them speculative in nature.
- The clarification comes after NDTV Profit reported that parent company Diageo Plc is evaluating options to sell a stake in RCB.
- RCB, after recent IPL victory, is being explored for monetization with talks in early stages managed from London.
- Diageo India owns various alcohol brands and is considering the potential stake sale to focus on core businesses.
Diageo weighs options for stake in Royal Challengers Bengaluru
- Diageo is considering options for its stake in Royal Challengers Bengaluru, including a possible sale of part or all of the club with a potential valuation of $2 billion.
- Discussions are ongoing and a final decision has not been made yet, with Diageo declining to comment and United Spirits representatives not responding to requests.
- Shares of United Spirits rose after the news, and the discussions come amidst regulations against promoting tobacco and alcohol brands in cricket leagues like the IPL.
- RCB, owned by Vijay Mallya and later acquired by Diageo, recently won their first IPL title, but faced scrutiny after a deadly stampede during their victory celebration in Bengaluru.
United Spirits Share Price Rises On Reports Of Diageo Mulling Stake Sale In IPL Franchisee RCB
- United Spirits Ltd.'s share price rose 3.28% on reports of Diageo considering selling part or all of its stake in RCB with a valuation of up to $2 billion.
- Diageo, the British distiller, owns RCB through its Indian unit, United Spirits Ltd., and is in talks to evaluate potential sale options.
- India's health ministry is advocating for a ban on promoting tobacco and alcohol brands in the IPL, which could impact indirect promotions by companies like Diageo.
- The potential sale of RCB by Diageo could have significant implications for both the company and the IPL franchise.

United Spirits' Parent Company Diageo Mulls Stake Sale In IPL Franchise RCB, Sources Say
- British distiller and United Spirits Ltd.'s parent Diageo Plc is considering selling a partial or full stake in Royal Challengers Bengaluru, the IPL franchise.
- Diageo is exploring options to monetize RCB following their recent IPL title win. They are in talks with potential advisors for managing the deal.

Diageo Weighs Options For Stake In IPL Franchisee Royal Challengers Bengaluru
- Diageo Plc. is considering options for its ownership of the Indian Premier League cricket franchise Royal Challengers Bengaluru, weighing possibilities including a sale of part or all of the club.
- Diageo owns the team through its Indian unit, United Spirits Ltd., and may seek a valuation of as much as $2 billion.
- No final decision has been made yet, and Diageo may choose not to sell the team.
- The discussions come amidst push from India's health ministry to ban promotion of tobacco and alcohol brands in the IPL, and stop indirect promotion of other unhealthy goods by sports personalities.

Stock Recommendations Today: Trent, IndiGo, United Spirits, Welspun Living On Brokerages' Radar
- Brokerages are recommending stocks like Trent, IndiGo, United Spirits, and Welspun Living on Thursday.
- Jefferies sees Welspun Living benefiting from trade agreements with the US and EU, giving it a 'buy' rating with a target price indicating a 41% upside.
- Morgan Stanley is optimistic about Trent and IndiGo, maintaining 'overweight' ratings with target prices suggesting potential upsides.
- Trent's strategy includes increasing store density and focusing on market share within a micro-market approach.
- IndiGo's focus on premiumisation and expansion plans indicate positive trends for the airline.
- United Spirits is reiterated as a 'buy' by Citi, with growth expected from a potential India UK Free Trade Agreement and innovation agenda.
- Analysts also share insights on Maruti Suzuki, Grasim Industries, and sectoral trends in Defence, Railways, and Large Caps.
- Overall, brokerage recommendations reflect positive sentiments on specific stocks based on market dynamics and company strategies.
- Investors are advised to monitor these stock recommendations closely for potential investment opportunities in the current market scenario.
- Stay updated on stock market insights and business news through platforms like NDTV Profit for informed decision-making.


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