What are the key performance indicators (KPIs) for marketing and the role of marketing communications (Marcom)?

Question

Accepted Answer

KPIs for marketing include metrics like ROI, lead generation, brand awareness. Marcom plays a key role in achieving these KPIs.

Key performance indicators for marketing include ROI, lead generation, customer acquisition cost, customer lifetime value, brand awareness, and conversion rates.
Marketing communications (Marcom) plays a crucial role in achieving these KPIs by creating and delivering targeted messaging to the right audience through various channels such as advertising, PR, social media, and events.
Examples of Marcom KPIs include website traffic, social media engagement, email open rates, press coverage, and event attendance.
Measuring the effectiveness of Marcom activities helps in optimizing marketing strategies and improving overall performance.

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