What is the difference between STR and Trip Advisor ratings?

Question

Accepted Answer

STR and Tripadvisor ratings are both used to evaluate the performance of hotels, but they differ in terms of data sources and methodology.

STR (Smith Travel Research) rating is based on data collected from participating hotels, providing insights into key performance metrics such as occupancy rate, average daily rate, and revenue per available room.
Tripadvisor rating, on the other hand, is based on guest reviews and ratings submitted on the Tripadvisor platform. It reflects the overall satisfaction of guests with their stay at a hotel.
While STR rating focuses on quantitative data and industry benchmarks, Tripadvisor rating is more subjective and influenced by individual guest experiences.
Hotels can use STR rating to benchmark their performance against competitors and make data-driven decisions, while Tripadvisor rating can help potential guests assess the quality and reputation of a hotel based on others' experiences.
For example, a hotel with a high STR rating may indicate strong financial performance, while a high Tripadvisor rating may suggest excellent customer service and guest satisfaction.

Accepted Answer

STR is databased rating that is depend on ARR Revpar and occupancy and compare it with competition hotels

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