What will be your approach to increase sales in 3 months for an FMCG organization in an assigned region in India? What information would you need and what KPIs will you track?

Question

Accepted Answer

To increase sales in 3 months for an FMCG organization in an assigned region in India, I would focus on market research, product promotion, and distribution optimization.

Conduct market research to identify consumer needs and preferences in the region
Develop targeted product promotion campaigns through social media, local events, and partnerships with retailers
Optimize distribution channels to ensure products are readily available and accessible to consumers
Track KPIs such as sales volume, revenue, market share, and customer satisfaction
Collaborate with local sales teams to gather insights and feedback on the effectiveness of sales strategies

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What will be your approach to increase sales in 3 months for an FMCG organization in an assigned region in India? What information would you need and what KPIs will you track?

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