Senior Digital Marketing Specialist Interview Questions and Answers

Creating a digital marketing strategy involves research, planning, execution, and analysis to effectively promote a new product or service.

• Market Research: Conduct thorough research to understand the target audience, their needs, and preferences. For example, use surveys or focus groups.

• Competitor Analysis: Analyze competitors' strategies to identify gaps and opportunities. Tools like SEMrush can help in assessing their online presence.

• Define Goals: Set clear, measurable goal...read more

SEO stands for Search Engine Optimization. It is the practice of optimizing websites to improve their visibility and ranking on search engine results pages.

• SEO involves various techniques and strategies to increase organic (non-paid) traffic to a website.

• Keyword research and optimization is a crucial aspect of SEO, helping websites rank higher for relevant search queries.

• On-page optimization focuses on optimizing website content, meta tags, headings, and URLs to improve searc...read more