What is the difference between content writing and copywriting?

Question

Accepted Answer

Content writing focuses on informative content, while copywriting aims to persuade and drive action.

Content writing is primarily about providing valuable information, such as blog posts or articles.
Copywriting is designed to persuade the reader, often seen in advertisements or sales pages.
Content writing builds brand authority and engages the audience, e.g., educational articles.
Copywriting aims for immediate action, like 'Buy Now' buttons or promotional emails.
Content writing often has a longer format, while copywriting is usually concise and impactful.

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