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BTL Marketing Manager
1 Finance
posted 3+ weeks ago
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Flexible timing
Key skills for the job
Job Description
Job role
BTL Marketing Manager (Pune)
Financial Concierge
Pune
3 - 6 Years Of Experience
No. of Openings - 1
Interested in this position? Responsibilities:
Skills:
- Develop and execute detailed activation plans for new FPCs(Financial Planning Centre), including pre-launch timelines, operational requirements, and stakeholder coordination
- Conduct market analysis to identify suitable locations in alignment with business objectives
- Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation
- Collaborate with internal teams (Operations, Marketing, IT, HR and compliance) to ensure readiness before the go-live date
- Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency
- Secure all necessary regulatory, compliance, and legal approvals for the projects
- Monitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areas
- Gather feedback from employees and clients to refine operations and customer experience
- Address bottlenecks in operational efficiency during the post-activation phase
- Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers
- Ensure events are aligned with the company s strategic goals and deliver measurable results
- Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors
- Strong analytical skills to evaluate location performance and market potential
- Familiarity with financial products and advisory services is a plus
Employment Type: Full Time, Permanent
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based on 35 employees
Flexible timing
Alternate Saturday off
No travel
Day Shift
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