Product Marketer

RESPONSIBILITIES

• Own and handle online assets including website, social media and all online properties / initiatives.
• Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
• Build a strong prospect base with due research followed by lead-gen activities.
• Work with engineering teams through design, testing, and product release.
• Prioritize between long and short term challenges, problems and opportunities based on business rationale to drive product priorities jointly with product line management.
• Develop user stories and business requirements in partnership with product line management, and carry through to development and definition of product specifications.
• Plan and execute marketing campaigns for brand building and demand generation utilizing various marketing channels such as digital marketing, search engine marketing, content marketing, social media, conferences other related programs.
• Choose the best mediums to deliver each content and execute to attain maximum impact.

• 1-3 years prior demonstrable experience in product marketing/digital marketing is strongly preferred.
• Ability to strategize and create content relevant to a specific audience.
• Able to ramp up quickly on new technologies, Self-directed and operates with urgency, focus, and discipline.
• Must demonstrate strategic thinking and thought leadership, as well as ability to lead initiatives through implementation.
• A track record of success in the design and execution of cross functional projects.
• Good knowledge of English (written and oral) and good communication skill with good inter-personal skills.
• Strong writing skills and ability to present concepts verbally.