Marketing Executive

Job description

About Us

APS Property Solutions Pvt. Ltd. is a forward-thinking company operating across four core verticals: Real Estate Brokerage, Real Estate Advisory, Interior Design & Build, and Construction Services. With a commitment to innovation, integrity, and client satisfaction, we blend knowledge and technology to deliver tailor-made real estate solutions.

Our vision is to be recognized as the most passionate, trusted, and credible real estate company in the region.

Role Overview

As a Full Stack Marketing Executive, you will be responsible for conceptualizing, executing, and optimizing comprehensive marketing campaigns that cover both digital and offline strategies. You will work closely with the sales, design, and leadership teams to drive lead generation, enhance brand awareness, and position APS Property Solutions as a category leader.

This role requires a dynamic individual with both strategic thinking and hands-on execution skills across content, SEO, paid media, performance analytics, brand positioning, and partner marketing

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Key Responsibilities

1. Strategy & Planning

• Develop and execute integrated marketing strategies to support business verticals.
• Identify target audiences, positioning, and messaging for each service line.
• Create quarterly and annual marketing calendars.

2. Digital Marketing

• Run paid ad campaigns (Meta, Google, LinkedIn) for lead generation and brand awareness.
• Optimize website (SEO/UX) and manage analytics (Google Analytics, Search Console).
• Manage performance marketing dashboards and report on ROI.

3. Content & Platform Marketing

• Develop content strategies for the APS blog, social media, and newsletters.
• Coordinate with design and content teams to create high-quality visuals, videos, and copy.
• Oversee APSs online presence including platform growth.

4. Offline & On-ground Marketing

• Plan and execute marketing campaigns through events, partnerships with architects, interior designers, and local developers.
• Support field teams with localized marketing material such as brochures, standees, hoardings, etc.

5. CRM & Marketing Automation

• Leverage the company's CRM to segment audiences and create automated nurture campaigns.
• Integrate lead sources, set up tracking, and monitor engagement through email and SMS workflows.

6. Branding & Positioning

• Ensure brand consistency across all communication channels.
• Manage internal branding materials and assist with employer branding initiatives.

Key Requirements

• Bachelors/master’s degree in marketing, Business, or Communications.
• 3–4 years of experience in full-stack or integrated marketing roles.
• Strong understanding of digital marketing, content strategy, and performance metrics.
• Experience with tools like Google Ads, Meta Business Suite, Canva, CRM, Google Analytics.
• Excellent communication and project management skills.
• Prior experience in real estate or design/build services is a strong plus.

What We Offer

• Opportunity to work across diverse real estate verticals.
• A collaborative, innovation-driven team environment.
• Performance-based incentives.
• A chance to play a key role in a growing, vision-led company.