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Digital Marketing Executive

1-3 years

Tamil nadu

Digital Marketing Executive

ARM infotech

posted 3 weeks ago

Job Description

The Digital Marketing Executive is a key member of the marketing team, responsible for developing and implementing digital marketing strategies to enhance the online presence and achieve business objectives.
  • Knowledge in digital marketing, including SEO, SEM, and social media marketing
  • Experience with analytics tools and a proven track record of successful campaigns is often preferred.
  • Proficiency in digital marketing tools such as Google Analytics, AdWords, social media management tools, and email marketing platforms.
  • Minimum 1-3 years of digital marketing experience.
  • Ability to think creatively and innovatively, and to develop engaging content for various digital platforms.
  • Excellent written and verbal communication skills.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
  • Proficiency in business analysis planning, marketing strategy formulation, budgeting forecasting, online advertising, and media.

Your Role in Action!

  • Planned, executed, and optimized digital marketing campaigns across various channels, including social media, email, and display advertising.
  • Develop engaging and relevant content for digital channels, including social media posts, blog articles, and email campaigns.
  • Coordinate with graphic designers and content creators to produce compelling visuals and multimedia content.
  • Manage and maintain the organizations social media profiles, ensuring consistent brand messaging and engagement.
  • Collaborate with the SEO team to optimize website content and improve search engine rankings.
  • Implement and manage paid advertising campaigns, including Google Ads and other relevant platforms.
  • Develop and execute email marketing campaigns, including newsletter creation, and segmentation.
  • Monitor and analyze key performance indicators (KPIs) to assess the success of digital marketing initiatives.
  • Prepare regular reports detailing campaign performance and provide insights for continuous improvement.
  • Stay updated on emerging technologies and tools to enhance campaign effectiveness.
  • Collaborate with internal teams and external partners to ensure consistency in brand messaging and marketing initiatives.
  • Communicate effectively with stakeholders, providing updates on digital marketing activities and results.

Employment Type: Full Time, Permanent

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ARM infotech Benefits

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Work From Home
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