Assistant Manager

• Execute, plan, and optimize campaigns across various paid media channels.

• Ideate, experiment, implement, and iterate campaigns constantly to continue increasing efficiency and scale while keeping costs in check

• Tracking, analysis, and subsequent optimization of acquisition re-marketing campaigns/initiatives on a daily basis.

• Generate weekly and monthly reporting for all major metrics, goals tracking, lead tracking, and other initiatives.

• Perform competitive analysis stay abreast of the latest industry trends and product updates

• Collaborate with different teams such as brand, product, retail, online, category and other business functions to achieve their respective objectives.

• Manage marketing mix towards user conversion and revenue generation

• Manage reports within the expected turnaround times set by the channel managers

• Keep a close tab on campaign performance

• Daily visibility into campaign performance across channels with forecasting what needs to be changed when, where and how.

• Managing key performance metrics on all platforms

• Manage end-to-end campaign life-cycle

• Manage and optimize online ads campaigns on Google Adwords, Facebook, etc

• Analyzing key platform trends to improve the same

• Organizing Fixing Data

• Campaign Data Analytics

• Cross collaboration Stakeholder management.

Skill required:

• Hands-on experience running paid campaigns across Meta and Google with proven experience in successfully scaling and optimizing campaigns

• Analytical thinking and understanding ability is a must.

• A highly data-driven professional with good knowledge of presentation and reporting.
  Excellent written and verbal communication skills.

• Someone who can translate data into actionable insights

• Execute and measure experiments and conversion tests

• Is proficient in various marketing and analytic tools such as GA4, Mixpanel, Adjust, Appsflyer, etc

• Knowledge of using Scripts in Google ads is a big plus

• Good at managing multiple workstreams/ projects in parallel.

Prior Experience: 3-5 years experience in performance marketing

Additional skills required:

• Should be enthusiastic (to learn new things),

• An initiator with creative thinking,

• Methodical (keeps track of tasks),

• Sincere, hard-working Ability to independently lead, communicate, and collaborate with multiple cross-functional teams

• punctual (meeting timelines is critical).

• Constantly seeking to enhance your knowledge