Content Marketing Specialist

Role & responsibilities :

• Support market research and analysis to assess trends, brand awareness, and competitive landscapes.
• Contribute to the development of story ideas and opportunities to enhance ATPI's thought leadership, to drive awareness, engagement, and virality.
• Support the creation of compelling content for digital platforms, presentations, and other marketing materials, ensuring timely delivery.
• Provide support on-site events, trade shows, and webinars to promote ATPIs services.
• Collaborate with commercial teams to understand business goals and create impactful communications that build advocacy for ATPI.
• Assist in the planning and execution of BTL marketing campaigns targeting specific objectives and demographics.
• Compile and report on campaigns and communication activities, providing results and actionable insights to the Marketing Manager
• Help manage and grow engagement across ATPIs owned media channels.

Qualifications :

• Bachelors degree in marketing, Communications, or a related field.
• 5+ years related experience in B2B Marketing
• Proven experience in search engine marketing, social media advertising, and email marketing
• Prior experience with tools like HubSpot, Canva, Google Analytics, Adobe Indesign & Illustrator

Preferred candidate profile

• Strong copywriting and content creation skills, with the ability to write persuasively and clearly for various mediums (digital, marcom, thought leadership, award nominations).
• A keen eye for design and visual aesthetics
• Ability to work independently and collaboratively with cross-functional teams.
• Excellent organisational skills with the ability to manage multiple projects simultaneously.
• TMC background is preferred but not mandatory.