Assistant Manager - Brand & Digital Marketing (5-10 yrs)

Qualification:

1. Essential: Graduate With Post Graduate Degree/Diploma (2yrs Full Time) in Business Administration With Specialization in Marketing Management or Mass Communication.

2. Desirable: Knowledge of Media Industry & Brand Management.

3. Age : Around 25-30 Years

4. Experience : Around 5 - 10 Years of Experience in Digital Marketing, Marketing Communication, Media Planning & Brand Management

5. Gender : Female

Responsibilities:

1. Brand Strategy and Positioning

- Develop and Implement Comprehensive Digital Brand Strategies to Enhance the Overall Positioning of the Brand.

- Conceptualize and Execute the Annual Digital Marketing Calendar: Design and Execute Campaigns Across Various Media-both Organic and Paid.

- Plan & Execute Digital Marketing Communication Initiatives Including Product Launches, Exhibitions, Campaigns & Events - Both for Internal & External Stakeholders

- Developing Digital Support Programs for the Brand by Engaging Channel Partners, Specifiers (Architects), Etc.,

2. Collateral Management

- Ensuring All Digital Collaterals of the Brand Are Updated Regularly and Periodically Reviewing Their Available in All Markets.

3. Creative Development

- Lead the Conceptualization and Execution of Creative Campaigns Indigital Along With Marcom Team That Resonate With the Cohorts.

- Collaborate With Creative Agency Teams to Develop Compelling Visual, Video and Written Content.

4. Digital Activation on Key Platforms

- Digital -driving Digital Presence for the Brand Including Website, Updating & Integrated Digital Campaigns Spread Across the Year.

- Monitor and Analyse Performance Metrics to Optimize Platform Specific Strategies.

5. Budget Management

- Oversee and Manage Budgets for Digital Brand Communication Activities, Ensuring Cost-effectiveness.

6. Performance Measurement

- Establish Key Performance Indicators (Kpis) and Regularly Assess the Effectiveness of Digital Marketing Communication Initiatives.

- Iterate Strategies Based on Data-driven Insights.

Language: Tamil , English & Hindi