Assistant Marketing Manager

Key Responsibilities:

• Plan and execute branding strategies for residential/commercial real estate projects.

• Lead and manage project launch campaigns, ensuring maximum reach and lead generation.

• Organize on-ground events, exhibitions, and experiential activations to boost project visibility.

• Manage and implement both ATL campaigns (print, radio, outdoor, cinema) and BTL activities (flyers, kiosks, society activations, etc.).

• Coordinate with creative agencies, media planners, and vendors for timely execution.

• Monitor marketing spending and ensure ROI across all campaigns.

• Collaborate with sales teams to align marketing strategies with business objectives.

• Maintain brand consistency across all channels and collaterals.

• Track competitor marketing activities and market trends to refine strategy.

Requirements:

• Bachelors/masters degree in marketing, Mass Communication, or a related field.

• 3–8 years of relevant experience, preferably with real estate developers.

• Proven track record in managing brand-building campaigns and real estate project launches.

• Hands-on experience in executing ATL & BTL marketing initiatives.

• Strong vendor and agency management skills.

• Excellent communication, organizational, and project management abilities.

• Ability to work under tight deadlines and handle multiple projects simultaneously