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Brilliant Earth

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3 Brilliant Earth Jobs

Director

Brilliant Earth

10-15 years

Remote

1 vacancy

Director

Brilliant Earth

posted 3+ weeks ago

Job Role Insights

Key skills for the job

Public Relations Retail Visual Merchandising Brand Marketing Marketing Strategy Retail Marketing

+ 3 more

Job Description

Position Overview:

Brilliant Earth is seeking a dynamic leader to oversee both our retail brand marketing and public relations initiatives. This role will be responsible for bringing the Brilliant Earth brand to life across our approximately 40 showroom locations throughout the United States while simultaneously advancing our mission and promoting our brand values through strategic media relations and external communications. The ideal candidate has demonstrated experience as a strategic marketing and PR leader who has conceived, executed, and maintained elevated brand experiences for premium consumer brands, with a strong focus on both physical retail environments and broader brand storytelling.

Key Responsibilities:

Retail Brand Strategy Experience:

Develop and articulate a comprehensive retail brand marketing strategy aligned with overall business objectives
Lead the integration of brand marketing initiatives across physical showrooms, e-commerce, and emerging channels
Serve as a critical team member in the development of new showrooms, ensuring the brand experience is seamlessly integrated into design and customer journey
Collaborate with cross-functional teams to optimize store design, layout, visual merchandising, and overall consumer experience

Public Relations External Communications:

Develop and implement comprehensive PR strategies to build brand awareness and support Brilliant Earths mission
Cultivate and manage relationships with key media contacts, industry influencers, and editors to secure strategic coverage
Oversee the management of PR agencies, including weekly calls, reporting, editor product sends, and celebrity/influencer gifting
Collaborate on the planning and execution of events, including product launches, showroom openings, and special promotions

Brand Leadership:

Partner with senior leadership to define and communicate brand positioning that resonates with target audiences
Develop and maintain consistent, compelling brand messaging across all consumer touchpoints
Oversee the development of integrated marketing campaigns that drive traffic, sales, and brand affinity
Create engaging PR materials, press releases, and content that support both retail and PR initiatives

Operational Management:

Develop and manage budgets for both retail marketing and PR, ensuring optimal allocation of resources
Monitor campaign performance, measure key indicators, and provide insights for continuous improvement
Foster a culture of creativity, innovation, and accountability within the marketing department
Lead and mentor team members, providing guidance and development opportunities

Qualifications:

10+ years of experience in brand marketing and public relations, with significant experience in a D2C retail environment
Proven track record of developing and leading retail brand executions at scale
Established media relationships and successful PR campaign history
Experience working with premium or luxury brands in an omnichannel environment
Exceptional strategic thinking, problem-solving, and analytical skills
Outstanding written and verbal communication abilities
Robust leadership skills with the ability to inspire and guide cross-functional teams
Ability to effectively balance multiple projects simultaneously in a fast-paced environment
Understanding and commitment to diversity, equity, inclusion, and workplace belonging
Passion for sustainability, ethics, and social responsibility
Bachelors degree in Marketing, Communications, or related field; advanced degree is a plus