BuyerForesight - Specialist - Social Media Marketing (5-6 yrs)

Job Role: Social Media Marketing Specialist

Location: Full Time position India (Remote).

About the role:

- We are looking for a social media specialist with a great understanding of social media channels and their functions, to generate awareness and interest for BuyerForesight client events and the conferences we conduct across the globe targeting US, APAC and EMEA audiences.

- You will manage our social media channels end to end such as LinkedIn, Twitter, Instagram, Facebook etc. and report improvements on our global reach on a timely basis.

- You will primarily target US, APAC and EMEA-based tech decision makers and CXOs who are driving innovations in functions such as Customer Experience (CX), Artificial Intelligence (AI), Financial Services, Data and analytics, Marketing and Product Development.

- We need someone to build a community of these decision makers (primarily on LinkedIn) who can inquire, learn about, and apply to attend our conferences and inspire other leaders and help them join the community as well.

- You will also create content for different micro-events BuyerForesight is hosting for their clients, so writing skills are a must along with the ability to handle research on a topic, posting, scheduling, responding, tracking and improving our overall social media reach.

Primary Responsibilities:.

- Social Media Experience (minimum 5 years), Content writing skills.

- Manage social media channels end-to-end and create content for micro events initiatives of BuyerForesight clients.

- Create and manage social media calendars to track posts, their results and report status/improvements.

- Create ad copies for posts.

- Build communities and create a pool of our target audience and keep them engaged through our social media channels.

- Work closely with the Design team, taking their assistance to create meaningful posts that will help us increase our reach on social media channels.

- Flag relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

- Repurpose existing content for new audiences or channels Produce series of articles, posts, blogs, etc. for BuyerForesight customers.

Qualification:

- Someone with a background handling social media channels for a B2B company.

- Understands the nuances of social media functions and can build communities and interact with them.

- Can write content creatively and help generate awareness and interest from our target audiences.

- Ability to manage social media channels for the company end to end.

- Has experience handling online communities and forums.