Digital Marketing Executive

• The successful candidate will cover an extensive range of marketing and professional skills including social media, email marketing, landing pages, banners, pop ups, print, design and copywriting
• The role will work alongside another Marketing Executive
• To fill this position, we are looking for a creative marketer, with flair, who can hit the ground running and is keen to make a difference

Job Responsibilities

• Plan and implement integrated digital marketing campaigns across various channels (social, search and display).
• Develop, execute and evaluate promotional campaigns across social media platforms, including ongoing testing
• Generate lead campaigns to fulfil the telemarketing funnel
• Create content for organic and paid for social media
• Create and manage the marketing automation programs for both email and SMS channels
• Monitor, test, optimise and evaluate lead generation campaigns
• Devise and implement processes and workflows to ensure flow of data to other systems and departments
• Design and monitor landing pages for project and events with data capture forms for lead generation (including A/B testing)
• Copywriting, designing and executing email marketing campaigns
• Provide monitoring, reporting and analysis of digital activity and conversions
• Maintain and develop our digital resource hub
• Proactively develop new channels and approaches