PPC Marketing Specialist

Job Title : PPC Marketing Specialist

Location : Mumbai, India

Job Overview :

We are looking for a skilled PPC Marketing Specialist with 3-4 years of experience to manage and optimize pay-per-click (PPC) campaigns across multiple marketing platforms The ideal candidate will have a strong background in handling budgets, optimizing ROI, and driving revenue growth through strategic marketing initiatives.

Key Responsibilities :

• Plan, develop, and execute PPC campaigns on platforms including Google Ads, Facebook, Twitter, LinkedIn , and other relevant channels.
• Manage and optimize budgets to achieve maximum ROI and ensure campaigns remain cost-effective.
• Monitor and analyze performance metrics (CPC, CTR, Conversion Rate, etc.) to ensure goals are met and exceeded.
• Collaborate with internal teams to align PPC campaigns with overall marketing objectives and strategies.
• Conduct market and competitor research to identify new opportunities for growth and optimization.
• Prepare detailed reports on campaign performance, including ROI, revenue generation, and other key metrics.
• Implement A/B testing strategies to continuously improve ad performance and conversion rates.
• Stay up-to-date with the latest industry trends, tools, and best practices in PPC advertising.

Key Requirements :

• 3-4 years of proven experience in PPC marketing across platforms like Google, Facebook, Twitter, LinkedIn , etc.
• Strong expertise in handling campaign budgets and optimizing for ROI and revenue generation.
• Hands-on experience with analytical tools such as Google Analytics and other tracking tools.
• Proficiency in creating and managing ad campaigns, keyword research, bid management, and ad copy optimization.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment with a focus on results.

Preferred Qualifications :

• Experience in managing large-scale ad budgets.
• Certification in Google Ads or Facebook Blueprint is a plus.
• Understanding of other digital marketing channels (SEO, content marketing, etc.).