Deputy Manager - Customer Insights (3-5 yrs)

Hiring for a client of ours.

Skills & experiences required-

- MBA in Marketing from a Tier 1 / 2institute

- 3-4 years of work experience in consumer insights (qualitative & quantitative) & strategic research either in a leading research firms or leading FMCG company.

- Strong Analytical and storytelling skills - able to translate data into clear actionable insights.

- Good communication skills

- Proficient in MS Office, especially MS Excel and PowerPoint.

- Possess interpersonal skills, problem solving skills.

- Should have the ability to multi-task in a fast-paced environment.

What's in it for you?

- Responsible for both Qualitative and Quantitative Research for the various verticals in marketing NPD and Pipeline support:

- Exploratory understanding- Category and consumer needs (Qualitative and Secondary research)

- Qualitative and Quantitative - Concept and product tests (Tasting and concept evaluation), BRS launch and post launch.

Campaign Testing:

- Comms route evaluation through Focus groups, Quantitative and Qualitative testing of scripts

- Pre-launch evaluation to check gross negatives.

- Analyzing campaign performance with regular updates in the Brand track custom module and check for initiatives and competition.

Regional:

- Analyzing Quarterly Regional data and creating actionable insights using Brand Funnel, Brand Index, Imagery and Channel data.

- Analyze combos, branding options and offers.

- Update regional campaigns/initiatives and exploratory studies across markets.

Brand:

- Sharing Quarterly national data insights and analysis - Brand Funnel, Brand Index, Custom Imagery, Channels, Global Imagery- Working on 4 different dashboards.