Executive - Marketing - Field + Digital Vertical - IT Services (1-3 yrs)

Job Description: Marketing Executive (Field + Digital)

Location: Indore (On-field + Office-based Hybrid)

Job Type: Full-Time

Experience: 1-3 years

Focus Areas: IT Services & EdTech Product (TutorWand)

About the Company:

Its a fast-growing IT solutions company delivering top-notch services in web & software development, automation, CRM/ERP, and cloud technology. We also offer an innovative EdTech product designed to empower schools and educators with interactive classroom tools and digital content.

Job Overview:

We are seeking a passionate and proactive Marketing Executive who can balance on-field client engagement with digital campaign execution. The role will involve meeting school administrators, IT decision-makers, and education influencers to promote our services and products, while also managing online presence and lead generation.

Key Responsibilities:

Field Marketing (Primary Focus):-

- Visit schools, coaching centers, and institutions to pitch

- Meet business clients and IT leads to introduce the product.

- Conduct product demos and represent the brand in exhibitions or events.

- Build relationships and maintain follow-ups with potential leads.

- Collect real-world insights to improve marketing strategies.

Digital Marketing (Secondary Focus) :

- Plan and execute social media campaigns across LinkedIn, Instagram, and Meta Ads.

- Create marketing content: brochures, videos, social posts, and emailers.

- Manage lead funnels using CRM tools.

- Support SEO and Google Ads campaigns for brand awareness and lead generation.

Qualifications :

- Bachelor's degree in Marketing, Business, or any relevant field.

- 1-3 years of experience in field marketing and digital marketing.

- Strong communication and interpersonal skills for client interaction.

- Basic knowledge of tools like Canva, Mailchimp, Meta Business Suite, Google Ads.

- Owns a two-wheeler (preferred for local travel).

Preferred Traits :

- Confidence in client-facing roles and cold visits.

- Energetic, self-motivated, and good at handling objections.

- Experience in EdTech or IT services marketing is a big plus.

What We Offer :

- Hands-on exposure to both product and service marketing.

- Incentives on lead conversions and performance.

- Supportive team and open work environment.

- Growth into managerial roles for high performers.