Search Engine Optimization (SEO) Specialist

• We are looking for a Search Engine Optimization (SEO) Specialist to identify strategies, techniques and tactics to increase the number of visitors to our website and obtain a high-ranking placement in the results page of search engines, thereby generating more leads for the business leading to new opportunities for driving growth

As an SEO specialist, youll need to

• program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on images, video and PDFs.

• run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising.

• write original content for webpages - tailored for the target audience.

• make technical recommendations to developers.

• constantly check search terms, rankings and analytics to monitor performance of our websites and make recommendations for improvement.

• engage with other businesses over link-building opportunities, to bring in paid commission for driving customers to their websites.

• employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance.

• drive targeted and loyal traffic to a website by community building.

• use social media to distribute content and encourage more external sites to link to our content - giving us more authority.

• develop and integrate content marketing strategies.

• monitor the algorithms set by the search engines to keep up to date with changes.

Youll need to show

• proven experience in a similar role in the market research industry.

• a genuine interest in SEO and digital marketing.

• evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.

• a commitment to keeping your technical skills and knowledge up to date.

• an inquisitive mind which drives you to understand Googles algorithms and predict what changes might be coming.

• a good understanding of search engines.

• an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns.

• a good understanding of PR and how to get the right messages out there.

• an understanding of how customers search, where they search and why they seek an online service.

• a good understanding of the wider marketing context.

• strong analytical skills for understanding ranking algorithms.

• excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation.

• an understanding of, or experience of, HTML coding, and preferably Javascript, PHP and MySQL.

• proficiency in Microsoft Office and an excellent knowledge of Excel.

• some experience and knowledge of web hosting.