Adobe Target Implementation Specialist

Adobe Target Implementation Specialist Location: Bengaluru (Preferred, Hybrid) Experience: 3-5 Years Employment Type: Full-time Job Summary: We are looking for an experienced Adobe Target Specialist to lead the implementation and optimization of personalization and A/B testing strategies across digital platforms

The ideal candidate will have a deep understanding of Adobe Target (including both Visual Experience Composer and Form-Based Composer), experience with Experience Cloud integrations, and a solid grasp of front-end technologies

Youll collaborate with marketing, UX, and development teams to deliver data-driven, personalized digital experiences

Key Responsibilities: - Implement and manage A/B, multivariate, and personalization campaigns using Adobe Target

- Configure activities using VEC, FEC, and custom code approaches as needed

- Define and build audience segments for personalized experiences using Target and Adobe Experience Cloud

- Partner with analytics teams to define test success criteria and integrate Adobe Target with Adobe Analytics (A4T)

- Troubleshoot activity performance, page rendering issues, and ensure reliable test deployment across environments

- Collaborate with developers to implement custom code offers, mboxes, and profile scripts

- Maintain clear documentation of test setups, audience rules, and performance summaries

- Stay updated on Adobe Target product updates and best practices in experimentation and personalization

Required Skills: - 3-5 years of hands-on experience with Adobe Target

- Strong understanding of A/B testing, MVT, personalization, and related optimization methodologies

- Experience with VEC, FEC, mboxes, profile scripts, and Target libraries (at

js)

- Familiarity with Adobe Experience Cloud and A4T (Analytics for Target) integration

- Good understanding of HTML, CSS, JavaScript for creating and modifying test variations

- Proficiency with debugging tools (Adobe Debugger, Charles Proxy, browser console)

- Excellent communication and documentation skills

Nice to Have: - Adobe Certified Expert - Adobe Target Business Practitioner

- Experience with server-side Target implementation or hybrid/mobile app testing

- Working knowledge of Adobe Launch, Adobe Audience Manager, or CDP integration

- Familiarity with personalization strategies using behavioral and contextual targeting

- Understanding of GDPR/CCPA compliance in test targeting and data usage

Location Note: This is a hybrid role based in Bengaluru

Candidates are expected to work from the office as per project requirements