Comfort Click - Google Ads Specialist - eCommerce Segment (2-6 yrs)

Job role:

We are looking for a data-driven and performance-focused Google Ads Specialist to join our in-house digital marketing team.

The ideal candidate must have hands-on experience managing high-performing Shopping Ads, Performance Max (P-Max) campaigns, and optimizing listings through Google Merchant Center (GMC).

You should be well-versed in GA4 and skilled in generating ROI-focused strategies for D2C eCommerce products.

Responsibilities:

- Plan, execute, and optimize Google Shopping Ads and Performance Max campaigns for D2C eCommerce products.

- Manage and monitor Google Merchant Center feeds and ensure product data accuracy and feed health.

- Conduct keyword research, competitor analysis, and audience targeting to refine ad strategies.

- Continuously optimize bids, placements, and ad copy to improve ROAS and lower CPA.

- Track and measure campaign performance using GA4, providing actionable insights and weekly/monthly performance reports.

- Collaborate with content, creative, and web teams to align campaigns with product launches, promotions, and seasonal trends.

- Identify and implement A/B testing strategies for creatives, landing pages, and targeting.

- Stay updated with Google Ads policies, algorithm updates, and eCommerce PPC best practices.

- Troubleshoot campaign delivery, feed issues, and tracking problems proactively.

Qualification:

- 26 years of core hands-on experience in running Google Ads for eCommerce D2C brands.

- Strong expertise in Shopping Ads, Performance Max, and Google Merchant Center.

- Deep knowledge of campaign structure, product segmentation, bidding strategies, and audience layering.

- Experience in using GA4 for campaign tracking, attribution, and conversion optimization.

- Proven track record of improving ROAS and scaling performance-driven ad accounts.

- Familiarity with tools like Google Tag Manager, Data Studio, and Excel/Sheets for reporting.

- Excellent analytical, problem-solving, and communication skills.

- Google Ads Certification is a plus.

Benefits:

- Market-leading pay rates.

- Performance-based incentives.

- 95% of management promoted from within.

- Service recognition awards.

- Dynamic, motivated international team.

- Regular performance recognition awards.

- Fantastic social events.