Lead - Digital Marketing - eCommerce (6-12 yrs)

Job Summary

The Marketing Manager will own the business division within the company and will be solely responsible for the Profit and Loss (P&L) and revenue generation. He/She should have a minimum of 5 years of experience in a marketing role with demonstrated success. This role requires a strategic thinker with a strong background in social media marketing and proficiency in tools such as SQL, Canva, and Adobe. We are specifically seeking a candidate with proven experience in driving web engagement including managing website content, optimizing user journeys, analyzing engagement metrics, and implementing strategies to enhance online interactions and conversions.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies to drive revenue and meet business objectives.

- Manage and oversee the P&L for the marketing division, ensuring budget adherence and financial targets are met.

- Conduct market research and analyze industry trends to identify opportunities for growth.

- Create and execute social media marketing campaigns to enhance brand visibility and engagement.

- Utilize SQL & business Strategy to analyze datas and generate insights for business growth & decision-making.

- Hands on experience in design and develop marketing materials using Canva and Adobe tools.

- Collaborate with cross-functional teams including sales, product, and customer service to ensure alignment with business goals.

- Monitor and report on the effectiveness of marketing initiatives and adjust strategies as needed.

- Stay up to date with the latest marketing trends and technologies to keep the company at the forefront of the industry.

- Develop and implement web engagement strategies to drive visitor interaction, lead generation, and customer retention.

- Monitor website traffic, user behavior, and engagement metrics (like session duration, bounce rate, page views).

- Create and optimize landing pages, blog content, and web campaigns to improve user experience and encourage action.

- Manage website content updates, SEO optimization, and A/B testing to enhance engagement.

- Collaborate with design, tech, and content teams to ensure consistent and appealing web presence.

- Use tools like Google Analytics, Hotjar, HubSpot, or similar to track and improve web engagement performance.

- Continuously analyze engagement data and provide actionable insights for marketing and sales teams.

- Hands-on experience with LEDE 360 dashboard and modules

- Creating and managing multi-channel campaigns (Email, SMS, WhatsApp, Push Notifications)

- Building and optimizing customer journeys and automation workflows

Qualifications

- Bachelors degree in Marketing/ Masters in Business Administration, or a relevant field. Masters degree preferred.

- Strong knowledge of social media marketing strategies and platforms

- Exceptional communication and interpersonal skills.