Dot & Key Wellness - Brand Manager - Influencer & Collaborations (4-6 yrs)

Job Title: Brand Manager (Influencer & Collabs).

Location: Kolkata, India.

Experience: 4-6 years.

Industry: Skincare/Personal Care/Cosmetic Care (Preferred).

Job Overview:

- As the Brand Manager, you will be responsible for developing and executing our marketing strategy.

- You will identify, engage, and collaborate with influencers who align with our brand values and target audience.

- Your expertise in the skincare and cosmetic care sectors will be crucial in driving brand awareness and customer engagement.

Key Responsibilities:

Strategy Development: Design and implement a comprehensive influencer marketing strategy that aligns with overall brand objectives and marketing goals.

Influencer Identification: Research and identify potential influencers across various platforms (Instagram, YouTube, etc.

) who resonate with our brand and target demographics.

Campaign Management: Oversee the planning, execution, and evaluation of influencer campaigns, ensuring they meet performance metrics and budget constraints.

Relationship Building: Cultivate and maintain strong relationships with influencers, agencies, and other partners to foster collaboration and long-term partnerships.

Content Collaboration: Work closely with influencers to develop engaging content that highlights our products and fits their unique style and audience.

Analytics and Reporting: Monitor campaign performance, analyse data, and provide insights to optimize future strategies.

Prepare regular reports on key metrics and ROI.

Market Trends: Stay up-to-date with industry trends, emerging platforms, and competitor activities to ensure our influencer marketing efforts remain competitive and innovative.

Qualifications:

- Degree in Marketing, Communications, or a related field.

- 4-6 years of experience in influencer marketing, preferably within the skincare, personal care, or cosmetic care industries.

- Proven track record of successful influencer campaigns and a robust network of industry contacts.

- Strong understanding of social media platforms and digital marketing trends.

- Excellent communication, negotiation, and interpersonal skills.

- Ability to work independently and manage multiple projects simultaneously.

- Creative thinker with a passion for beauty and wellness.