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Senior Manager - Referral Marketing
Drink Prime
posted 1 week ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
About DrinkPrime: DrinkPrime is on a mission to make safe drinking water accessible and affordable to every household in India. What started as a response to unreliable water quality has grown into a tech-first, subscription-based water purifier solution that s changing the way India drinks water. Backed by leading VCs and visionary angels, we re building a brand that doesn t just solve a problem but creates a movement. Join us, and help bring that movement to life.
Job Summary: We are looking for a senior growth manager to drive customer acquisition through our referral program. Customer referrals have been pivotal to DrinkPrime s growth, and you will have the opportunity to impact our largest acquisition channel. This role will be part of the organic growth marketing team and will report to the Senior Director of Marketing.
Roles & Responsibilities:
Referral Marketing:
Manage & scale DrinkPrime s largest channel of new customer acquisitions, lowering overall cost of customer acquisition.
Develop and execute data-driven strategies for the referral program
Optimize the program through A/B testing and reward structure experimentations.
Create seamless app experience for referrals, collaborating with product, tech & creative teams.
Analyse metrics to improve conversion rates and reduce CAC.
Assess industry trends to maintain competitive advantage in referral programs.
App Retention:
Develop and implement personalized multi-channel communication (email, in-app, push, WhatsApp) to boost awareness, engagement, and CTR.
Create and optimize nurturing journeys through the funnel to improve lead rates, referrals, and reviews.
Analyze customer data and behaviour to optimize app flows to improve engagement and conversions.
Pre-requisites
5-8 years of experience working in large scale growth operations with a focus on referrals.
Experience managing budgets and being accountable for growth performance of a referral program
Strong knowledge and prior experience with marketing automation platforms such as Clevertap, WebEngage, MoEngage, and messaging platforms such as Gupshup, Kaleyra
Passionate about mining customer insight, strong analytical and problem solving skills.
Excellent communication, presentation and data reporting skills
Employment Type: Full Time, Permanent
Read full job description
What people at Drink Prime are saying
Senior Manager salary at Drink Prime
reported by
4
employees
with 5-10
years exp.
₹11
L/yr - ₹24
L/yr
35%
less
than the average Senior Manager Salary in India
View more details
What Drink Prime employees are saying about work life
based on 59 employees
Flexible timing
Rotational Shift
No travel
Day Shift
Drink Prime Benefits
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Drink Prime Bangalore / Bengaluru Office Location
Bangalore / Bengaluru, Karnataka Office
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DrinkPrime (Waterwala Labs Pvt Ltd)
#9/A, 2nd Floor, Chukki Complex, 19th Main Rd, Sector 3, HSR Layout, Bengaluru, Karnataka 560102
Bangalore / Bengaluru, Karnataka
560102
560102
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