Embee Software - Assistant Manager - Events & Marketing Operations (5-8 yrs)

Job Title: Assistant Manager Events & Marketing Operations.

Location: Gurugram, India (In-Office).

Department: Marketing.

Reports to: CMO.

Experience Required: 5+ years in event planning and execution, preferably in IT/Tech sector.

Employment Type: Full-time (Individual Contributor).

Role Overview:

You will be responsible for planning, executing, and overseeing all corporate, internal, and external events - including conferences, webinars, client meets, trade shows, and employee engagement activities.

You will work closely with cross-functional teams, vendors, and leadership to ensure high-quality delivery aligned with our brand and business goals.

You will play a dual role: managing and executing high-impact events (online and offline) and acting as the initial point of contact for incoming customer/prospect calls and website inquiries.

This role is ideal for someone who is organized, customer-centric, and thrives in a fast-paced environment.

You'll collaborate with cross-functional teams and ensure all interactions - both at events and via digital touchpoints - leave a lasting, positive impression.

Key Responsibilities:

Event Management (60%):

- Lead end-to-end planning and execution of events (physical, virtual, and hybrid).

- Develop and manage event budgets, timelines, and logistics.

- Collaborate with internal stakeholders (sales, HR, leadership) to define event objectives and success metrics.

- Identify and coordinate with vendors, venues, agencies, and technology partners.

- Supervise event branding, collateral, giveaways, booth designs, and experience zones.

- Drive registration, participation, and post-event engagement using CRM and marketing automation tools.

- Ensure timely reporting, post-event analysis, social media promotions, and ROI measurement.

- Stay updated on event trends and technologies to drive innovation in event delivery.

Marketing Operations & Digital Marketing (25%):

- Develop and implement scalable marketing operations processes to enhance campaign efficiency and reporting.

- Manage marketing automation workflows, CRM integrations, and lead scoring mechanisms.

- Oversee digital marketing initiatives related to event promotions, including email campaigns, PPC ads, and social media outreach.

- Optimize website landing pages, content, and event registration flows for improved user experience and conversion rates.

- Collaborate with SEO and content teams to enhance event visibility and organic reach.

- Track and report digital marketing performance metrics for continuous improvement.

Customer Interaction & Reporting (15%):

- Attend all incoming prospect and customer calls/inquiries originating from the website.

- Qualify leads, provide basic information, and forward relevant details to sales or support teams.

- Maintain a structured log of all incoming interactions and prepare weekly reports for senior management.

- Coordinate closely with the sales and CRM teams to ensure smooth handover and follow-up.

Requirements:

- Bachelor's degree in marketing, Communications, Event Management, or related field.

- 5+ years of hands-on experience in B2B event management, preferably in IT/Tech/Software domain.

- Experience in customer service or lead handling is a plus.

- Strong project management and multitasking skills.

- Excellent communication, negotiation, and interpersonal skills.

- Familiarity with tools such as Salesforce, Eventbrite, MS Office, and virtual event platforms.

- Ability to travel domestically and occasionally internationally for event execution.

- High attention to detail and problem-solving ability under pressure.

Preferred Qualities:

- A proactive communicator with a customer-first attitude.

- Experience in handling both digital events and in-person activations.

- Ability to work independently and report clearly to management.

- Tech-savvy, with a keen interest in marketing automation and digital engagement.

- Creative thinker with a passion for crafting unique event experiences.

- Demonstrated ability to manage large-scale events independently.

- Prior experience working with CXOs and senior stakeholders.

- Location: Gurgaon, Gurgaon, Haryana, India (IN001 EMBI.