Embee Software - Assistant Manager - Digital Marketing Associate (5-8 yrs)

Job Title: Assistant Manager - Social Media & Website Management.

Location: Gurugram, India.

Experience: 5+ years.

Role Overview:

We are looking for a highly driven and detail-oriented Assistant Manager - social media & Website Management with hands-on SEO experience to lead the execution and optimization of our digital presence (website/social).

This role is ideal for someone who understands how to engage audiences through content, manage a content-rich website, and drive qualified traffic through SEO best practices.

You'll play a key role in enhancing our brand visibility, user experience, and lead generation through strategic digital initiatives.

Key Responsibilities:

Social Media Strategy & Execution (30%):

- Develop and manage a monthly content calendar across platforms including Instagram, LinkedIn, Facebook, and Twitter, aligned with brand campaigns and product launches.

- Design and write engaging, platform-specific content (captions, reels, carousels, stories, etc. ) to drive engagement and community growth.

- Analyze performance metrics (engagement rate, reach, impressions, CTR) using Meta Business Suite, LinkedIn Analytics, and adjust strategy accordingly.

- Collaborate with the design team to produce visually consistent assets in line with brand guidelines.

- Stay ahead of trends, platform algorithm changes, and competitor activity to recommend tactical shifts.

Website Content & CMS Management (25%).

- Own the daily operations of the website (WordPress), including uploading content, updating banners, and refreshing product/service pages.

- Work with internal teams and external developers to ensure fast load times, mobile responsiveness, and minimal downtime.

- Coordinate landing page creation for digital campaigns, ensuring optimized layout and clear CTAs.

- Perform routine content audits to ensure outdated or underperforming pages are updated or removed.

Search Engine Optimization (20%):

- Conduct keyword research using SEMrush, Ahrefs, or Uber suggest and apply findings to content development and site structure.

- Implement on-page SEO updates including metadata, internal linking, and schema markup.

- Track keyword rankings, traffic sources, bounce rates, and conversion funnels using Google Analytics 4 and Google Search Console.

- Collaborate with content writers to publish regular, SEO-optimized blog articles and product pages.

- Build backlinks through outreach, guest posting, and directory submissions.

Digital Campaign Management & Optimization (25%):

- Plan and execute digital marketing campaigns across paid and organic channels (Google Ads, Meta Ads, LinkedIn).

- Define KPIs and campaign goals in collaboration with the larger marketing team.

- Monitor performance metrics including CTR, CPL, ROAS, and adjust creatives, targeting, or budget accordingly.

- A/B test landing pages, creatives, and ad copies to maximize performance.

- Create post-campaign analysis reports and recommend improvements for future campaigns.

Required Skills & Qualifications:

- Bachelor's or master's degree in marketing, Mass Communication, Digital Media, or related field.

5+ years of professional experience in:.

- Social media management and analytics.

- Website content management using CMS platforms (WordPress preferred).

- SEO (on-page and technical).

- Strong command of tools: Google Analytics 4, Google Search Console, WordPress, SEMrush or Ahrefs, Meta Business Suite, Canva or Adobe tools.

- Excellent command of English, both written and verbal, with experience writing or editing content.

- Highly organized, self-motivated, and able to manage multiple campaigns and deadlines simultaneously.

Preferred Qualifications:

- Google Analytics or HubSpot Certification.

- Basic HTML/CSS understanding.

- Experience in performance marketing or paid campaigns (Meta Ads, Google Ads).

- Location: Gurgaon, Gurgaon, Haryana, India (IN001 EMBI.