Senior Specialist BTL

Job Title : Sr. Specialist - BTL

Location : Bangalore

Years of experience : Minimum 2 years

Job Purpose:

To ensure marketing through digital channels, in order to drive sales.

• Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes.

• Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail)

• BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement.

• Seamless planning & execution of Ground Activation & Promotions.

• Handling Brand Promotions, alliances, sponsorships, launches.

• Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.

• Define key guidelines for each project/ campaign and check for adherence to the brief.

• Mystery Market visits to check and audits (quantitative & qualitative).

• Experience 2+ yrs.

• Experience working for Retail/FMCG/Direct Sales brands is a must.