Email Marketing Expert

We are looking for a Senior Email Marketing Specialist for our Gurgaon team.

The person will be responsible for the strategy and execution of the daily marketing emails and lifecycle and targeted/segmented campaigns. In this role, you will be expected to work with the marketing team to identify, prepare and deliver appropriate and engaging content and marketing campaigns to their target market groups. The primary goal is to acquire, retain and convert customers.

Professional Skills & Competencies

• Assist the Email team in planning and managing high-volume, segmented email marketing campaigns
• Identify customer journey and its relationship with email campaigns
• Understand and create customer segments of the existing customer database for proper email targeting
• Create email strategies aligned with customer life cycle stages (acquisition, current, retention, and win-back)
• Responsible for all aspects of the email marketing process, including planning, briefing, amendments, testing, sign-off, and deployment.
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar, and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization, and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Monitor performance of campaigns and provide reports to identify trends and actions to drive performance
• Grow and maintain our email list organically
• Ensure emails follow industry policies and best practices

Requirements

• Experience working within a similar role within E-commerce business preferably within the health sector
• Previous experience in creating email marketing campaigns
• Self-motivated and independent worker
• Strong copywriting and communication skills with excellent English skills
• Analytical skills with an understanding of key email marketing KPIs and an ability to use data to drive decision-making. Experience using Excel and Google Analytics is preferred.

Essential (Technical):

• Experience in working with HTML
• Experience using Emailing platforms such as Emarsys, dot mailer, Adestra, Klaviyo etc.

Job Details -

• Timings- 10:30- 7:30 PM
• Working Days- 5 days
• Location - Udyog Vihar - Phase 4