FedEx - Manager - Data Analytics - Digital (10-15 yrs)

Role Overview

FedEx is looking for a Digital Manager who will play a key role in driving innovation and excellence in their digital initiatives. We seek someone who brings a strong commercial thought process and extensive experience in digital, web, and social media analytics.

What your main responsibilities are:

As a senior leader in the India CoE, the Digital Manager will be responsible for the creation of a Data - centric projects that delivers cutting edge insights, solutions and services to various internal businesses and client organizations.

- Inspire and drive the execution of the roadmap for Digital Analytics, Product Marketing, and Customer Analytics.

- Understand the digital ecosystem (Fedex.com and associated capabilities) and drive analytical engagement across the end-to-end customer digital journey with FedEx.

- Measure and monitor key performance metrics for various global marketing teams, including Product Marketing, Customer Vertical Marketing, Customer Segment Marketing, and Retail Marketing.

- Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor, analyse, and report on the performance of digital marketing campaigns.

- Translate digital data into actionable insights to support commercial decisionmaking and provide thought leadership on digital trends, consumer behaviour, and emerging technologies.

- Identify, assess, and recommend actions to resolve barriers to the success of key digital marketing programs and improve customer experience using data.

- Develop and present comprehensive reports to senior management, highlighting key findings and strategic recommendations.

- Collaborate with cross-functional teams to drive digital transformation and innovation, ensuring alignment of digital strategies with overall business objectives.

- Build and maintain strong relationships with key stakeholders, including marketing, sales, and product teams.

- Act as the primary point of contact for all digital analytics-related queries and initiatives.

- Define, design, and standardize key performance scorecards, reports, and visualizations that provide insights into the health of the overall digital platform and the performance of all digital assets and products across FedEx.com.

- Lead the development of core analytics solutions to improve operational efficiency, revenue, and logistics and distribution inefficiencies.

- Ensure comprehensive data access security and neutrality to assure all stakeholders.

Education & Experience:

- Master's or Ph.D. degree in quantitative fields such as Mathematics, Statistics, Economics, Analytics, Computer Science or a related field.

- Minimum of 10+ years of experience in executing end to end analytics specifically in Digital Analytics/ Web analytics/ social media analytics etc.

- 4+ years of experience managing a team and guiding them through project planning, data analysis, visualization, story boarding and measurement & tracking KPIs for success

- Expertise in managing end-to-end analytics projects within the consulting space is mandatory.

Skills & Competencies

- Proficiency in using digital analytics tools such as Google Analytics, Adobe Analytics, and similar platforms.

- Experience with SQL, Power BI, Python, or other programming languages used in data analysis.

- Strong understanding of data collection, data processing, and data visualization techniques. Ability to interpret complex data sets and extract actionable insights.

- Strong problem-solving skills with the ability to think critically and analytically.

- Ability to quickly identify issues, analyze root causes, and implement effective solutions while tracking and analyzing the performance of various digital marketing campaigns.

- Strong understanding of business metrics and KPIs, with the ability to translate data into strategic insights that drive business decisions and align digital analytics strategies with business objectives.

- Strong foresight to anticipate market trends and adapt strategies accordingly, with the ability to align digital initiatives with business goals.

- Proven experience in leading and developing high-performing teams, with the ability to manage multiple projects simultaneously and meet deadlines.

- Ability to inspire and drive the execution of the roadmap for Digital Analytics, Product Marketing, and Customer Analytics.

Key Personal Attributes:

- Sense of Ownership - Own the responsibility for achieving Organizational goals.

- Confident in advising, developing and articulating solutions.

- Result oriented and with a work ethic of delivering on-time and within scope

- Strong Collaborator - with internal peers, sales, customers and regional stakeholders

- Strong Communicator who can present and tell a compelling story to executive leadership

- Global Stakeholder experience (US/EU/APAC) - ability to navigate geo and cultural nuances to deliver centralized capabilities/value.