Product Manager - Monogastric Marketing - Poultry Division (3-7 yrs)

1. Job overview & Skills

Overview :

- Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications/campaigns and work with the sales team to ensure high profitability for the company from the products under management.

Requirement of Educational Qualifications

- Bachelors / Masters in Veterinary Science (Animal Nutrition Preferred) with MBA (preferred) from reputed institute/ university

Requirement of Professional Experience

- 3-7 years of experience in animal healthcare domain (Poultry) with Hands-on experience of brand management and managing the expectations of key customers including IBG

Requirement of Functional Skills

- Strategic thinking

- Project management

- Creative

- Analytical skills

- Presentation skills

Requirement of Behavioral Skills

- Self-starter

- Effective communicator

- Listening ability

- Collaborative

- Easily adapt to change & challenges.

2. Principal Accountabilities

Accountabilities

Major Activities

Key Performance Indicators

- Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins

- Develop in-depth understanding of the products, competitors to define the growth path of the segment and products.

- Develop strategic plan for focused efforts to ensure high brand recall.

- Monitor the brand performance, market share and provide timely intervention for the growth of the brands.

- Ensure growth in the contribution margins for the products as per defined targets.

- Growth & Contribution margin of the assigned brands

- Be the product champion and participate in discussion with customers and internal departments to strengthen the demand

- Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages.

- Brand Technical support for customers

- Develop the training manual and train the sales team members on product and competition.

- Regular evaluation of brand confidence for the sales team with precise action plan

- Field visits

- Training Calendar

- Brand confidence score

- Continuous brand building activity by planning and execution of brand specific strategies

- Brand specific Annual Operating Plan

- Contribute in developing effective marcoms and technical collaterals

- Digital promotion / Social Media Marketing

- Represent the brand at various exhibitions, trade shows, various technical forums.

- To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths.

Publish technical articles and journals.

To formulate effective Sales & Marketing Campaigns

CVP

- Campaign effectiveness

- Project Conversion

- Support development of new products in the segment and contribute to their success and margin

- Brand extension strategy as per product life cycle

- Identify opportunities available for new products through market scanning and customer insights.

- Work with cross functional team through the stage-gate process for development and launch of new products.

- Facilitate the pilot launch and field trials.

- Design the brand plan, pre & post launch surveys

- Successful launch of new products

- Brand Performance