Manager - Social Media (4-8 yrs)

Key Responsibilities:

- Develop, implement, and manage social media strategies to enhance brand presence across platforms (Instagram, Facebook, LinkedIn, etc.).

- Create engaging, fashion-forward content tailored to women's apparel audiences -including posts, reels, stories, and videos.

- Work closely with the design, visual merchandising, and marketing teams to ensure brand consistency.

- Monitor, analyze, and report on social media performance (engagement rates, follower growth, traffic conversion, etc.).

- Stay updated with the latest fashion trends, platform updates, and social media best practices.

- Build relationships with influencers, stylists, and fashion communities to boost brand visibility.

- Handle community management responding to comments, DMs, and engaging with the online audience.

Requirements:

- 4-8 years of social media experience, preferably in the fashion/women's apparel industry.

- Strong understanding of women's fashion, styling, and retail trends.

- Proficiency in social media management tools and basic graphic design skills (Canva, Photoshop preferred).

- Excellent communication, writing, and storytelling skills.

- Highly creative with an eye for aesthetics, fashion sensibility, and attention to detail.

- Ability to multitask and meet deadlines in a fast-paced environment.

Skills:

- Experience with influencer marketing campaigns.

- Basic video editing skills (for Reels/short-form content).

- Fashion blogging, styling, or personal brand presence.