Head - Sales & Marketing - B2C Segment - Education (15-18 yrs)

Head Sales & Marketing (B2C)

Role Summary:

The primary responsibility is to achieve Admission targets for more than 15 K12 schools by strong back end planning, effective team management and maximizing effective collaboration with marketing and school teams.

Establish the Admission/enrolment Strategies :

- Developing deep consumer understanding through extensive market research

- Develop a deep understanding of the competitive framework in each micro market

- Developing relationships with Preschool franchise partners to drive enrollments into schools

- Create a compelling value proposition

- Work with the new builds team to identify attractive micro markets for new schools

Lead the enrollment teams to ensure achievement of enrollment targets:

- Designing appropriate ambience, communication and sales incentives at school level to ensure conversion of qualified leads into enrollments

- Driving the enrollment teams to achieve the enrollment targets in existing schools and 400 enrollments in every new school being launched

- Managing the enrollments budget

- Lead from the front and demonstrate high quality selling ability.

- Hire, manage and coach the enrolment teams to drive both performance and accountability.

Qualifications:

- Post-Graduation in Sales & Marketing preferred.

- Experience: 15+ years of experience in Enrollment or Sales/ Marketing roles, preferably in B2C focused industries such as Retail, Hospitality, Tourism, BFSI and Real Estate.