Lead Generation Specialist

JOB TITLE: LEAD GENERATION SPECIALIST

Location: New Delhi
Experience Level: 1-3 years
Industry: SaaS / B2B / Enterprise Solutions

About the Role

Geotrackers, is looking for a Leads Generation Specialist to support the organization with various responsibilities including content creation, lead generation and e-mail campaign management. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.

Key Responsibilities

• Proactive Prospect Outreach: Independently generate qualified leads every week through email, cold calling, and social media engagement. Craft compelling pitches to build relationships and secure meetings with key decision-makers
• Lead Generation: Identify, research, and target potential leads across LinkedIn, industry platforms, events, tailored email campaigns, and professional networks
• Target Achievement: Take full ownership of lead generation metrics and consistently meet growth-oriented goals
• Market Research: Stay current with industry developments, competitor activity, and market trends to discover new business opportunities
• Lead-Nurturing Programs: Create and execute strategic nurturing campaigns to move leads through the funnel using tailored content and timely follow-ups
• Act as a key bridge between prospective client needs and the organization's service-based offerings
• Provide valuable market intelligence to support strategic decision-making

Preferred candidate profile

• Education Qualification: B.Tech / BBA / MBA
• High degree of proficiency in content creation, communication, social media management, LinkedIn outreach and email campaigns.
• 1-3 years of experience in related activities in social media management, growth hacking and related fields.
• Natural problem solver who can uncover client pain points and effectively position offerings as solutions through market research
• Experience in digital integrated marketing and sales skills with the ability to convert leads into customers
• Experience in managing social media account and also email campaigns
• Excellent written and verbal communication skills and fluency in English