CRM & Martech - Hubspot

About The Group

Founded in 2002, Global Schools Group is a Singapore-headquartered, community-oriented education institution whose mission is to cultivate and nurture young minds into global leaders of the future and is significantly contributing to achieving significant learning outcomes for every child. In the last two decades, the Foundation has grown to 62 campuses in 11 countries. Our seven international schools are spread across Southeast Asia, Middle East and Europe.

Global Schools Group (GSG) is an education pioneer with a network of premier international schools. The Foundation schools infuse the best educational approaches from around the globe into a unique pedagogy which imparts value-based learning that goes beyond academics. The 62 GSG schools provide world class education to over 45,000 students from 70+ nationalities. The schools offer various. curricula, including IB, Cambridge and CBSE

Job Title - CRM and Martech

Location - India

Job Description - CRM & Martech

We are seeking a hands-on and tech-oriented CRM & Martech to manage the full marketing technology stackcovering CRM (HubSpot), website CMS, automation tools, form workflows, API integrations, and performance dashboards. The role bridges marketing, admissions, and IT to ensure seamless lead capture, nurturing, and reporting processes that support student enrolment goals.

Key Responsibilities

CRM Management (HubSpot)

• Manage and maintain HubSpot CRM: workflows, custom fields, lead scoring, pipelines, and user permissions.
• Set up lead routing and automation rules based on campaign source, form fills, and enquiry type.
• Ensure CRM data hygiene through deduplication, property mapping, and regular audits.
• Integrate third-party tools and web forms with HubSpot using automation platforms.

Website Backend & CMS Management

• Oversee the backend and CMS updates for the GIIS websites.
• Manage content uploads, form embedding, and landing page edits using platforms like:
• WordPress, Webflow, Drupal, Joomla, or custom CMSs.
• Collaborate with agencies or IT teams to resolve CMS issues, plugin conflicts, and broken scripts.
• Ensure site speed, responsiveness, uptime, and SEO compatibility.

Form Integration & Landing Pages

• Build and optimise lead capture forms across web, events, and campaign microsites.
• Ensure real-time syncing of forms with HubSpot and marketing automation tools.
• Create, A/B test, and manage landing pages using:
• HubSpot, Unbounce, Instapage, or native CMS tools.
• Monitor UTM tracking, session data, and improve user experience on form flows.

Workflow Automation & Integration Tools

• Automate internal processes, lead nurturing, and follow-ups using tools like:
• Zapier, Make (Integromat), Pabbly Connect, Tray.io, or native HubSpot workflows.
• Set up multi-step automations for lead alerts, email sequences, WhatsApp triggers, and task assignments.
• Work with developers to troubleshoot API errors and maintain stable connections.

Analytics & Performance Dashboards

• Create real-time dashboards in HubSpot for lead flow, form performance, and team responsiveness.
• Track landing page traffic, bounce/drop-off rates, and conversion metrics.
• Use tools like Google Tag Manager, GA4, and Looker Studio for deeper campaign insights.

Internal Training & Support

• Train internal users (marketing and admissions) on HubSpot features, workflows, and compliance practices.
• Document SOPs for CRM use, lead lifecycle, and integration protocols.
• Troubleshoot CRM/CMS/automation issues before escalating to tech teams.

Qualifications

• Bachelors degree in Marketing, Computer Science, Information Systems, or a related field.
• 24 years of hands-on experience with CRM systems (HubSpot preferred) and website CMS management.
• Proficiency in automation platforms like Zapier, Make, Pabbly, or Tray.io.
• Understanding of form design, landing page UX, lead attribution, and funnel optimisation.
• Technically comfortable with CMS plugins, analytics tags, and marketing tech integrations.
• Strong analytical, problem-solving, and cross-functional collaboration skills.

Preferred Skills

• Experience in education, EdTech, or high-volume lead generation environments.
• Familiarity with data privacy standards (e.g., PDPA, GDPR) in lead collection.
• Knowledge of WhatsApp Business API, email marketing tools, and event management integrations.
• Comfort working with developers, third-party tools, and cloud platforms.

Working days:

5.5 days

Onsite