Marketing Head

Department Summary: Marketing department is responsible for the branding, lead generation, new client's acquisition and business growth, organically & inorganically. The department play vital role in the creating the brand value of the organization both, offline & online.

Purpose of the Position: Marketing Head is mainly responsible to develop, establish and maintain marketing strategies to meet organizational objectives and focused mainly on the practical applications and management of an organization's marketing operations

Key Performance Area:

1. Planning
2. Analysis (Internal, Performance wise, Product wise)
3. Competitive tracking, market trend
4. Resource planning (Plan for network of agencies, develop set of vendors/agencies)
5. Capability building for training (Market visit, client visit, joint calls on the job)

Responsibilities & dutiesPlanning

• Identify, develop and evaluate marketing strategy based on knowledge of establishment objectives and market characteristics
• Formulate, direct and coordinate promotional activities region wise
• Plan and participate industrial events region wise, segment wise and product wise
• Planning & implementing the promotional campaigns

Analysis (Internal, Performance wise, Product wise)

• Analyse the performance of each product on region wise and monthly wise
• Periodic review and analyse the performance of each marketing medium planned for the year
• Periodic updates on the competitor analysis as per the market
• Analysing potential strategic partner relationships for company marketing

Competitive tracking, market trend

• Track strategies and offerings of competitors on both offline and online and position
• Regular track on market trends, behaviour, related sector growths and update services accordingly
• Track new competitors
• Update competitive advantages periodically

Resource planning (Plan for network of agencies, develop set of vendors/agencies)

• Maintain strong relationship and optimal utilisation of agencies and vendors. Cost control ad logistic planning
• Develop back up vendors
• Briefing agencies, reviewing and tracking performance output
• Budget management and cost control on marketing collaterals and logistics
• Converging the creative ideas and value propositions to the marketing collaterals, online promotions, events and media positioning.

Capability building for training (Market visit, client visit, joint calls on the job)

• Drive key account management, review and monitor the outcome
• Client visits with sales team to understand more about customer perspectives and improve our pitching process
• Joint calls during service delivery to study and improve our brand quality

Academic Qualification

• Post Graduate in Marketing Specialization

Work Experience

• Minimum 5+ years of experience in any of the following industries like service industry, pharmaceutical, insurance, hospitality, institutional sales etc.

Functional Skills

• Ability to plan and self-monitor
• Strong analytical and project management skills
• Strong creative outlook
• Ability to collect and analyse data, draws conclusions, and make actionable recommendations
• Aggressive strategist with proven ability to close the deals via strong and persuasive closing skills

Personal Qualities & Behavioural Traits

• Excellent communication & presentation skills.
• Professional self-starter, high level of motivation, customer empathy and ethics.
• Leadership capabilities
• Organization and planning
• Demonstrated success in building trust and maintaining long-term relationships with team and client.

Age and Gender

• Age: 30+ Years
• Gender: Male / Female

Physical requirements

• Adaptability to work flexible hours for special events (i.e. evening and weekends)
• Travel to prospects locations is required

We are looking for a candidate who can attend walk in interview, if you are interested, kindly share your CV/ resume to the below contact

[Note: Virtual Interview is not applicable]