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95 Improd Technologies Jobs
Marketing Manager (Execution)
Improd Technologies
posted 3+ weeks ago
Job Role Insights
Key skills for the job
Job Description
- Oversee the execution of marketing campaigns across various channels (digital, print, social media, etc.).
- Manage the timeline, resources, and budget for each campaign.
- Coordinate with different teams (creative, content, digital, sales, etc.) to ensure seamless campaign execution.
- Ensure campaigns meet the objectives set in the strategy phase and align with brand messaging.
- Ensure content (articles, blogs, videos, graphics, etc.) is developed and published according to the campaign timeline.
- Collaborate with the content team to ensure consistency in messaging across platforms.
- Review and approve all marketing materials before distribution.
- Implement marketing strategies across various channels such as social media, email, website, and paid advertising.
- Monitor performance on each channel to optimize reach, engagement, and conversions.
- Ensure brand consistency across all channels.
- Track and analyze the performance of campaigns and other marketing activities.
- Use analytics tools (e.g., Google Analytics, social media insights) to measure ROI and identify areas for improvement.
- Generate regular reports on campaign performance for senior management.
- Serve as a point of contact for internal teams and external agencies or partners involved in the marketing process.
- Coordinate with product, sales, and design teams to ensure alignment on goals and execution.
- Provide updates and progress reports to senior leadership and other stakeholders.
- Monitor and manage the marketing budget to ensure that resources are allocated effectively.
- Ensure that campaigns are executed within budget constraints without compromising quality.
- Conduct market research to understand customer needs, preferences, and trends.
- Monitor competitors marketing activities to identify new opportunities or threats.
- Adjust execution strategies based on insights from research and competitor activity.
- Manage the execution of marketing events, webinars, product launches, or trade shows.
- Coordinate logistics, promotional materials, and communications for events.
- Ensure that events align with the overall marketing strategy and objectives.
- Manage and guide the execution team, providing direction, resources, and support.
- Ensure the team is trained and capable of executing tasks effectively.
- Maintain high levels of motivation and collaboration within the marketing team.
- Ensure that marketing efforts align with the overall brand strategy and values.
- Manage the implementation of brand guidelines in all marketing materials and campaigns.
- Implement CRM strategies to enhance customer engagement and retention.
- Use CRM software to track customer interactions and ensure personalized marketing efforts.
- Work closely with the sales team to ensure marketing efforts are aligned with sales goals.
- Provide the sales team with necessary marketing materials and insights to improve lead conversion rates.
- Identify opportunities to streamline marketing processes for better efficiency.
- Recommend and implement tools, technologies, or methodologies to improve execution.
Employment Type: Full Time, Permanent
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