IMS Group Charter - Marketing Outreach Specialist (2-4 yrs)

Role: Marketing Outreach Specialist.

Company: IMS nHance https://imsnhance.com/.

Shift Timings: Night Shift.

Job Description:

- Seeking a proactive and detail-oriented Marketing Outreach Specialist to join our team.

- The ideal candidate will be responsible for sourcing and mining contact information, executing targeted email marketing campaigns, and following up with prospects through brief calls to nurture leads and drive engagement.

Key Responsibilities:

- Conduct data mining to identify and gather contact information of potential clients and target audiences.

- Develop, design, and send out compelling email marketing campaigns to promote our products/services.

- Monitor and analyze campaign performance metrics to optimize outreach efforts.

- Follow up with prospects via brief phone calls to gauge interest, answer questions, and build relationships.

- Maintain accurate records of outreach activities and responses in our CRM system.

- Collaborate with the marketing team to refine messaging and campaign strategies.

Skill Set Required:

- Experience with data mining and list building techniques.

- Strong understanding of email marketing platforms and tools.

- Excellent communication skills, both written and verbal.

- Ability to conduct professional and engaging follow-up calls.

- Detail-oriented with strong organizational skills.

- Prior experience in marketing, sales, or outreach is a plus.