Digital Marketing Executive

Desired Candidate will play a vital role in executing digital marketing campaigns to drive brand awareness, increase website traffic, and generate leads.

• Strategy Development: Create and execute digital marketing strategies aligned with overall business objectives, incorporating various channels such as social media, email marketing, content marketing, and online advertising.

• Online Advertising: Oversee the planning, execution, and optimization of online advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Monitor campaign performance, analyze metrics, and make data-driven decisions to enhance ROI.

• Social Media Management: Assist in managing social media channels, including content creation, scheduling, and community engagement. Monitor social media trends, respond to customer inquiries, and support the development of social media campaigns.

• Email Marketing: Oversee the planning, execution, and analysis of email marketing campaigns. Segment target audiences, develop personalized email content, and optimize campaigns to drive customer engagement, retention, and conversion.

• Content Marketing: Collaborate with the content team to develop and execute content marketing strategies. Create compelling and engaging content across various platforms, including blog posts, infographics, videos, and whitepapers, to attract and retain target audiences.

• Stay Updated: Keep abreast of industry trends, emerging technologies, and digital marketing best practices. Continuously seek opportunities to enhance knowledge and skills through workshops, conferences, and networking.

• Strong understanding of digital marketing concepts, tools, and channels.

• Proficiency in using digital marketing platforms and tools, such as Google Analytics, Google Ads, social media advertising platforms, email marketing tools, etc.

• Knowledge of SEO best practices and techniques.

• Excellent written and verbal communication skills.

• Analytical mindset with the ability to interpret data and derive actionable insights.

• Creativity and ability to generate engaging content ideas.

• Strong attention to detail and organizational skills.

• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

• Team player with strong collaboration and interpersonal skills.