Kapiva - Media Planner & Buyer - Digital & Programmatic Media (5-8 yrs)

About the job

Job Title: Senior Media Buyer - Branding & Digital Campaigns

Location: Bengaluru

Experience: Minimum 5 years in digital media planning and buying

Budget Experience: - 1 Cr+ monthly digital budgets

About Kapiva:

- Kapiva is a modern Ayurvedic nutrition brand committed to delivering high-quality, natural wellness solutions rooted in traditional Indian knowledge.

- Backed by top VC firms and led by industry veterans from McKinsey, Uniqlo, Hotstar, and Myntra, we are scaling across both online and offline platforms.

- As we expand our brand footprint, we're seeking a strategic and experienced media buyer to lead our branding campaigns and elevate Kapiva to the next level.

Role Summary:

- We are seeking a senior media buyer with a proven track record of executing large-scale digital branding campaigns.

- This role will require deep platform expertise (especially Google Ads), strategic goal-setting, and performance articulation.

- The ideal candidate will have experience managing high- budget campaigns (- 1 Cr+/month), leading cross-functional teams, and delivering tangible brand lift and awareness outcomes.

Key Responsibilities:

- Strategize, plan, and execute high-budget digital branding campaigns across Google Ads (YouTube, Display), Meta, Programmatic, and OTT platforms.

- Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, engagement, and perception.

- Build detailed media plans and forecasts in alignment with brand goals, product launches, and seasonal marketing initiatives.

- Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and optimal delivery.

- Monitor campaign performance in real time, identify optimization opportunities, and adjust strategies to maximize impact.

- Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings.

- Build and maintain relationships with media platforms, publishers, and agency partners.

- Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive innovation in brand media planning.

Must-Have Qualifications:

- 5+ years of experience in digital media buying with a strong emphasis on branding/awareness campaigns.

- Proven ability to manage large budgets (- 1 Cr+/month) and deliver measurable brand outcomes.

- Deep expertise in Google Ads (especially YouTube and Display) for branding purposes.

- Strong understanding of media strategy, funnel-based planning, audience segmentation, and brand metrics.

- Excellent data analysis and interpretation skills, with proficiency in using platforms like Google Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets.

- Exceptional storytelling and presentation skills - ability to translate complex results into actionable insights for leadership teams.

- Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand safety tools.

- Prior experience working in media agencies on digital executions.

Preferred Skills:

- Experience in FMCG/D2C categories or working with digital-first consumer brands.

- Familiarity with third-party measurement solutions (e.g. Nielsen, MOAT, Brand Lift Studies).

- Strong negotiation skills and experience managing vendor/platform relationships