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KFC - Manager - Brand Innovation (5-8 yrs)
KFC
posted 1 week ago
Flexible timing
Key skills for the job
As our Brand Innovator, you will:
- Create and execute the 18-month pipeline for the brand to drive sales and elevate brand imagery.
- Creation of new product concepts or finding new positioning ideas to making existing products more exciting.
- Must have a creative mind along with the ability to leverage consumer insights and other data for all product developmental work.
- Ideation of various events.
- Tracking and managing the impact of new product launches on Top line and bottom line.
- Leading multiple NPD projects at a time - managing multiple stakeholders finance, SCM, packaging, advertising agency.
- Lead the NPD squad and build cross functional synergies to deliver all innovation projects on time.
We are looking for:
- Should be non-Vegetarian.
- Should be updated with food and latest consumer trends.
- Strong project management and multitasking skills.
- Data Analytics Consumer insights along with a creative bend of mind.
- Team player & Self-starter / stakeholder management.
- Excellent communication skills.
- MBA, with 5-8 years' experience in Brand/ insights and Innovation.
- Work Experience of FMCG/Beverages/Snacking/Candy and fast-moving consumer goods.
Functional Areas: Other
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View interviews5-8 Yrs
Marketing, Innovation, Brand Management +2 more