Associate / Senior Associate - Media Planning & Buying

Responsibilities

• Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan
• Work with the teams based in our Global offices to upload setup of campaigns for Digital buys
• Issue campaign RO and track campaign performance to ensure it is delivering as per the goals
• Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms
• Competitive reporting and analysis
• Collect creative specifications and manage digital trafficking requirements for the Ad Ops team
• Be responsible for billing discrepancies and produce resolutions
• Update media flowcharts based on campaign flights
• Supporting campaign setup, including ad trafficking, targeting, and tracking implementation
• Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation
• Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other ad-hoc tasks related to planning and buying operations
• Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend
• Participate in departmental projects as requested

• Bachelors degree and equivalent work experience
• 1-5 years of Digital Marketing experience or Media planning/buying with good knowledge of traditional or digital media
• Experience in any of the Adservers or DSPs like CM360, GAM, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus
• Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners
• Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations
• Excellent MS Excel skills and PowerPoint
• Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
• Proven ability to work independently and as part of an integrated team
• Comfortable working late shift (09:00 PM to 06:00 AM IST)